Tag: Customer Relations, Communication and Marketing

Web Design: Reaching Your Audience

Successful businesses take many guises. Whilst there are often similarities between growing companies, it’s amazing how different their strategies, products and advertising can seem. Similarly, a successful local business (that cool local deli, for example) and a thriving multinational (like Samsung) might appear to have hugely contrasting strategies. However, one thing that every successful business

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2013 SEO New Year’s Resolutions

As we head into 2013 many of us will be planning New Year’s Resolutions. Whether it’s taking up a new hobby, learning a new language or shedding a few pounds, the beginning of the new year brings a great opportunity to think about changes that you would like to make in your life. The same

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You’re Almost Ready for Christmas… Is Your Website?

As we approach the last working week before Christmas, it’s not unusual for workplaces to take on a lighthearted feel. Whether it’s because of the annual office Christmas meal, Michael Bublé on the radio or simply the fact that a holiday is imminent, there are many reasons to be cheerful as the festivities begin. Whether

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Conversation, not Presentation

When you’re building a new website or revamping your content, you’re quite rightly going to think long and hard about yourself. You’ll work hard to represent yourself well. What is the vision of your company? What is the unique selling point of your product/s? What will help your business stand out from the crowd and

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Simple is Beautiful

It’s no secret that photography is a powerful weapon. As we “shoot” and “capture” images we are able to communicate in a very memorable way. In the last decade there has been a remarkable shift in photographic technology, putting high performance gadgetry in our pockets. This has resulted in a huge change in the way

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New e-commerce approach from Facebook

Facebook users may begin to see a new approach from the site. It is reported that there are plans to make the most of e-commerce by adding a “want” button. The site features many advertisements and the website designers are looking to find new ways to monetise the site for greater returns. The button would

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Advantages of a professionally designed website

It is now possible for a complete beginner to create and publish a basic website with little or no help, and while this is a demonstration of the technological advances that have been made in web design, there are still a number of reasons why professional services are preferred in some cases. Those who run

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Customers prize functionality

Studies have shown that customers using online stores will look at the functionality of the website in order to determine if they will continue to shop there. One of the latest studies has looked at feedback from customers who have used various retail websites to compare their views on the functionality of each site. There

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Presentation v content

Over the years the different aspects of web design have been debated in terms of their importance and different people have different opinions on which aspects need to be given priority. Some experts consider that presentation is far more important than the actual content on the site. This is not to say that content should

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