Tag: Customer Relations, Communication and Marketing

The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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Think Like a Customer to Win New Business

One of the biggest challenges for businesses is winning new customers online. Whether you’re an E-Commerce retailer or a professional services firm, the primary objective for your website is to generate/facilitate new customers bringing their business to you. However, you don’t have to speak to many businesses to find that this doesn’t always happen as

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How to Generate More E-Commerce Sales

If you’re an online retailer then you’ll know exactly how competitive a marketplace you’re working in. The goods news is that there are various ways in which you can improve your service and generate more E-Commerce sales… Clear & Careful Use of Homepage It’s very important that you think carefully about how you use your

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Why Customer Personas are Crucial for E-Commerce Success

In the hugely competitive world of online retail it’s essential that E-Commerce businesses find innovative ways to increase their sales and outpace their competitors. There are numerous strategies and techniques that can be used to achieve this goal. In this article we’ll be looking at just one of these and considering why customer personas are

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Developing an Online Portfolio That Helps You Grow Your Business

If your business provides a service of any kind, it’s very important that your website design includes an online portfolio that helps you grow your business… Whilst retailers and manufacturers tend to be able to advertise their products, other businesses need to showcase the work that they have produced for previous clients. This has a

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Think Like a Customer to Improve Your Website Design

Here at the VizionOnline blog we regularly share ideas to help our readers improve their website design. We hope to provide an informative and helpful resource for business owners with practical ideas that you can start applying straight away. Whilst a brand new web design is often a necessary next step, it’s important that you

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Attract New Customers To Your Business With Responsive Website Design

In every business it’s vital that we find ways to attract new customers. There are lots of ways to approach this. You can roll out improvements to your product and service, trusting that word of mouth will attract new customers to your business. You might choose to implement a new marketing strategy, buying advertising and

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5 Ways to Meet Your Customers’ Website Needs

When you’re investing in a new website design, there are numerous ingredients vying for your attention. If you’re in the process of rebranding, then visual design and identity will be a high priority for you. If you’re developing a responsive website to increase your engagement with mobile site visitors then cross-device functionality is vital. If

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User-Centred Web Design

Web designers face a constant challenge to design and build websites that meet the exact requirements of the people who are going to be using them. There are various reasons why this isn’t easy. It can often feel as though the design is a collaboration between the web designer and the client, each contributing their

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