Tag: content

Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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What is Responsive Web Design?

The phrase ‘responsive design’ tends to get bounced around a lot in web design but do you know what it is and how it can affect and benefit you? In a nutshell, when website designers are creating a responsive website it means that they are creating one that provides optimal viewing and interaction experience, i.e.

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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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Who Should Write Your Website?

When you’re investing in a new website it’s important to think about the various ways in which you will need to contribute to the project. Your web design agency will be responsible for managing the project and delivering design and development services. However, there are several things that you will need to think about, including

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How to Write Good Website Content

It’s no secret that a new website design is a great investment. By prioritising this area of your business you can ensure that potential customers receive a positive first impression. It’s also an effective way to future-proof this area of your business, particularly if you’re able to integrate responsive web design and develop an ongoing

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Don’t be Content with Bad Content!

Delivering a website design project takes some serious project management. When a company decide to redesign their website there are many components that must be taken into consideration. “Website Design” can mean anything from responsive web design and social media strategies to e-commerce systems, SEO and branding. This is precisely why an experienced website design

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Mobile Website Design: Size and Speed

It was recently shown that over 80% of smartphone users are disappointed with the experience of using web browsers on their mobile devices. This means that web designers face a steep uphill battle to ensure that web design caters more effectively for mobile users. With the percentage of UK smartphone users expected to hit 75%

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E-Commerce: Content that Sells

If you have an e-commerce web design then you’ll be familiar with the importance of excellent content. The product details and descriptions that you include will have a significant impact on the extent to which site visitors trust you. This is particularly true if you’re selling technical or niche products; if you get it wrong,

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How SEO can Expand Your Business

Here’s a question that almost every business has for their web design company: how can I use SEO to grow my audience, get ahead of my competitors and grow my business? In 2013, most companies have a working understanding of search engine optimisation. However, knowing some of the principles of SEO is one thing; maximising

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Readable Web Design

When setting out to design or revamp your website, making sure that your content is easy to read should be a big priority… The vast majority of business websites have one common objective: to clearly communicate with site visitors. In other words, no matter how aesthetically impressive a web design might be, if it fails

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