Tag: Communication and Marketing

Has Mobile Website Design Eclipsed Desktop Design in Importance?

Over the last few years, mobiles have undeniably taken over the internet, but have we reached a point where mobile website design is more important than desktop? We think we might have.

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The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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How to Save Time on Website Maintenance, Blogging and Social Media Updates

The vast majority of our clients understand the importance of regularly updating and maintaining their website. They know that it’s a vital part of their online strategy. Most of the time they’re very good at it. However, a common struggle is finding time to get it all done. If you’re busy managing the business then

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Why is Brand Identity So Important?

Brand identity is all about the way that an organisation is perceived by the people who come into contact with it. In a business context, this will typically involve the company’s name, logo, reputation, marketing and web presence. All of us are aware of leading brands in different industries, and many of us actively prefer

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Should You Start a Business Blog?

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

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Think Like a Customer to Win New Business

One of the biggest challenges for businesses is winning new customers online. Whether you’re an E-Commerce retailer or a professional services firm, the primary objective for your website is to generate/facilitate new customers bringing their business to you. However, you don’t have to speak to many businesses to find that this doesn’t always happen as

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How to Make Your Website Easier to Use

Thinking about how to make your website easier to use? You should be. A key role of every website owner is maintaining and improving the site so that it’s constantly improving and getting easier to use. Make Your Website Easier to Read One of the quickest and easiest ways to make your website easier to

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How to Generate More E-Commerce Sales

If you’re an online retailer then you’ll know exactly how competitive a marketplace you’re working in. The goods news is that there are various ways in which you can improve your service and generate more E-Commerce sales… Clear & Careful Use of Homepage It’s very important that you think carefully about how you use your

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