Tag: Business

The Importance of Maintaining Brand Social Media Pages

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

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Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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How Often Should You Change Your SEO Strategy?

An effective Search Engine Optimisation (SEO) strategy is a key ingredient in a successful online business. Learning to implement SEO good practice – and target relevant keywords that will attract customers to your business – is something that should be on every business owner’s radar. Like any strategy, your SEO strategy should not be static,

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How to Choose a Domain for your Website

Choosing the right domain for your website is such an important decision. Your domain – the web address used by your website – will play a key role in various aspects of your online presence. In fact, there are several reasons why a domain is so important. Some are obvious, and some you might not

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How to Nail Your Web Design Project

If you’re about to commission a new website for your business, chances are that you’re hoping for it to be a quick, painless and stress-free experience. This is, of course, perfectly possible. There is no reason why designing and building a website shouldn’t be an enjoyable and rewarding experience from all involved. However, we all

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How Effective is Your Content Marketing?

Content marketing is a relatively new phrase that describes an age-old principle. In a nutshell, content marketing involves creating and distributing highly valuable content. It involves communicating the very best things that you can do in a way which builds trust with your audience and encourages more people to buy your services. Content marketing has

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What is a Native App and Why Would You Need One?

Apps have been around for a while now, but even the earliest adopters of mobile technology might be surprised to hear that 2015 will mark 7 years since Apple launched their first App Store. Mobile Apps continue to play a big part in the way that we use mobile technology, both on an individual level

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How to Make Your Website Easier to Use

Thinking about how to make your website easier to use? You should be. A key role of every website owner is maintaining and improving the site so that it’s constantly improving and getting easier to use. Make Your Website Easier to Read One of the quickest and easiest ways to make your website easier to

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How to Generate More E-Commerce Sales

If you’re an online retailer then you’ll know exactly how competitive a marketplace you’re working in. The goods news is that there are various ways in which you can improve your service and generate more E-Commerce sales… Clear & Careful Use of Homepage It’s very important that you think carefully about how you use your

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