Brand identity is all about the way that an organisation is perceived by the people who come into contact with it. In a business context, this will typically involve the company’s name, logo, reputation, marketing and web presence. All of us are aware of leading brands in different industries, and many of us actively prefer
Tag: Brand Development

What Does a UK Website Design Company Actually Do?
Posted 31 March 2014
If you’re looking for a UK website design company, one of the hardest decisions can be choosing which agency to go with. It goes without saying that there are superb design agencies across the UK, which can make the decision a tricky one. It can also be a difficult decision because you don’t necessarily know
Web Design: What is a Favicon?
Posted 18 September 2013
Every web design project is made up of many smaller design projects. In this blog we’ll be looking at one of the smallest of them all – literally – and explain the role that the favicon has in your website design and branding strategy. What is a Favicon? A favicon, short for favourite icon, can
Yahoo’s Logo Controversy
Posted 16 September 2013
Yahoo’s new logo has caused quite a stir in both the media and design industry. The company have a rich heritage among internet companies. An established range of search engine and web directory services, 18 years of pedigree, 700m monthly users and a valuation predicted to be upwards of $10 billion. If we’re looking at
Social Media: Handle with Care
Posted 08 February 2013
In the last few months numerous high-street brands have closed their doors to customers. We’ve seen the likes of Jessops, Comet and Blockbuster go into administration as competition has increased and profits have dropped. In each situation, the company have failed to keep pace with online retail, social media and the importance of web design.
Super Bowl 2013, Advertising and Social Media
Posted 04 February 2013
You probably woke up in the UK this morning to find that the Super Bowl has had more than its fair share of media coverage… Whether it was the power cut, Beyonce’s half-time performance or even, by some miracle, the fact that the Baltimore Ravens beat the San Francisco 49ers in a tight, dramatic encounter,
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