Tag: Blogging

Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and

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Should You Start a Business Blog?

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

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Google Authorship Dropped; What Next for Online Publishing?

Google have recently decided to shut down their Authorship programme after 3 years. It’s believed that this decision has been reached after disappointing levels of user engagement suggested that it wasn’t as popular or effective as Google had hoped. In fact, 70% of online authors hadn’t updated their Google+ accounts to reflect the Authorship programme.

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Creating Compelling Content: How to Write for the Internet

It’s no secret that social media has transformed the way that we use the internet. One of the biggest benefits that this has brought to the business world is the opportunity to connect with customers on a regular basis through a free, engaging, social channel. However, whilst many of us understand the importance of producing

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How Often Should I Be Updating My Website?

One of the biggest challenges in ensuring the success of a website design project is the long-term website maintenance that will be essential in maintaining the quality of the site. However, this can seem far from straightforward for many website owners. A good way to start the conversation is to ask “how often should I

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3 Tips to Gear Up Your Business Blogging

In the busyness of office life, business blogging can very easily slip down your to-do list. It can seem difficult and time-consuming, and the net gains can seem small. However, in our experience business blogging is an incredibly valuable part of a successful company’s marketing strategy. Whether you’re a regular business blogger, or just starting

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Will Blogging Improve My Web Design?

We all know that blogging is changing the way that we think about the world. Blogging helps us to broadcast our personal views in a way that has never before been possible. It’s changed the way that we read and analyse news and current affairs, and it’s opened up industry-specific knowledge and insight to a

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Social Media & Local Business: A Success Story

We often hear stories about how the internet has revolutionised the consumer market. These tend to be stories about how the rise of E-Commerce and Online Retail has directly led to the closure of household High Street names. It’s refreshing, then, to hear about a local business that has flourished with the advent of online

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Should Your Website Design Include a Blog?

If you’re responsible for your company’s website, you’ll probably be familiar with the pressure to keep on producing new content. However, if much of your web design is static content, this isn’t necessarily easy to achieve. This is exactly why many website designs incorporate a blog, providing a platform for regular, punchy content to be

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SEO: Penny Pushers

If you’ve ever visited a traditional arcade then you’ll probably have seen one. The premise is very simple: you push your coin through a slot and watch it gradually fall though a series of teeth before landing on a moving metal shelf. If you time it right, you know that your single coin has the

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