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Signs Your Web Design is Healthy #1

The web design industry is constantly evolving and changing. As web designers this means that we have to work hard to continue developing and improving our web design services.

There are steps that you can take to ensure that your business’ website design remains healthy and up-to-date. Keeping a close eye on your website (and those of competitors) will also help you make an informed decision about when your web design needs to be redeveloped.

This is the first of two posts which will help you gauge the effectiveness of your website design. Today we’ll focus on functionality; Friday’s article will focus on visual form.

Here are 4 signs that your web design is healthy…

Let’s start with some numbers. Taking a few minutes every month to analyse your website’s statistics will give you a very clear indication of how well it is performing.

1. If your web design is functioning properly, your company should feature highly (ideally on page 1 of the Search Engine Results Page) for searches relating to the keywords that you have identified. This demonstrates that you are highly ranked by Google and others in your field. This should also mean that you are attracting significant, relevant traffic to your website.

2. Your bounce rate should be low. A site visitor ‘bounces’ when they immediately leave your website without looking at another page. This is either because your website is not relevant to their search, or because your web design has failed to compel the visitor to check out the rest of the site.

3. Your conversion rate should be high. This means that site visitors are responding to your website in the way that you want them to. This might involve buying your products, reaching a certain page of your website or filling out an online contact form. A high conversion rate means that your website design is functioning in the way that you have planned.

4. Finally, if you’re scheduling regular (weekly/monthly) checks and updates of your website’s content this will be a clear indicator of health. Whilst this won’t necessarily improve the visual quality of your web design (although well-edited text is hugely preferable to cluttered, poorly-edited type) it will make the website’s functionality much better. Keeping your website up-to-date will help site visitors find what they’re looking for and reassure them that your company can be trusted.

We’ll be sharing more signs that your web design is healthy in Friday’s post, focussing on the visual components of an effective website design.