Should I Use Pay-Per-Click Advertising?
Posted 26 April 2013
As a website design company we are in a privileged position that we take very seriously; our clients trust us to help them find the best web design solutions for their business. This involves designing and developing websites, but also developing ongoing content-writing, SEO and PPC strategies.
What is PPC? In a nutshell, Pay-Per-Click advertising is a mechanism which allows companies to have their website feature very prominently on a search engine results page (SERP) for a given number of specific search terms. Incidentally, this is one of the ways that search engines generate revenue. You then pay an agreed amount every time a potential customer ‘clicks’ through to your website having made their search.
PPC: A Good Option for Your Business?
PPC can be a highly effective way to increase the amount of traffic visiting your site. It is particularly beneficial because it gives you control over which search terms your website will feature under. A PPC campaign is therefore highly targeted and only results in a payment when somebody visits your website after entering a highly relevant search term.
PPC is often considered to be an attractive search marketing strategy. It’s fine-tuned and highly measurable, giving you a very accurate indication of whether or not it is a worthwhile financial investment. You can track each keyword, establish how long visitors remain on your site and ultimately how many sales you make as a result of PPC advertising.
It will also give you an indication of how effectively your website design is working; if visitors search for a highly specific term, click through to your site and then quickly exit (indicated by your bounce rate) then perhaps your web design is hindering your sales…
Finally, PPC is often considered to be a very safe investment, because it is essentially a pay-as-you go strategy and if it’s not working then you can easily choose to pursue another search marketing strategy.
How do I begin an effective PPC campaign?
Although it’s relatively easy to begin a PPC campaign, ensuring that it’s an effective use of your time and resources is crucial. You’ll need to sign up with relevant search engines, research the keywords that you’re targeting and decide upon your budget. It’s also important to establish how you’re going to track your PPC results to give you a measurable indication of how many clicks you’re turning into sales.
If you think that PPC is an important next-step for your company but don’t know how to get started (or want to outsource this area of your marketing strategy) then why not contact us to find out about our PPC and SEO services? We’re a leading UK website company who have helped many of our clients to maximise the volume of traffic and potential customers visiting their websites. We offer a fixed monthly pricing plan to help you carefully monitor your search marketing budget and continue increasing the number of highly-targeted visitors to your website.