2019 SEO Website Design Trends to Keep Your Site Ahead
Posted 15 July 2019
When it comes to staying ahead of the game in SEO website design, it’s all about keeping an eye on trends. What’s new, what still works, what you should stop doing, it’s all crucial when it comes to beating the competition.
New tech is just as important too, with many developments in SEO and digital marketing heralded by new tech rollouts. Here are our five biggest SEO trends in 2019.
Page Speed is Vital
Google has long been massively focused on improving user experience and it’s not just desktop loading speeds that matter anymore either. Mobile page loading speeds are crucial too. Both function as massive ranking signals to Google and other search engine and really cannot be neglected.
As a ranking signal, page speed is one of the most important. Beyond that, it’s been demonstrated that for every extra second of loading time, bounce rate increases by more than 100%. That’s something no site can afford to neglect, it’s a crucial element of SEO website design.
With 5G on the horizon, no one has time for slow page loading anymore.
It’s Not Just Google Centric SEO and Website Design Anymore
For the last decade (and more), Google has been the be-all-and-end-all of search engine optimisation. That era is coming to an end in a sense. With Amazon and Apple devices providing increasingly more avenues for SEO, it’s time to focus on more than just Google and look for new ways to cut ahead of the competition.
Exemplary Content Sets You Apart
Some things never change, at least! Content is still king, but it can’t be any old scribblings. Nope, modern content needs to be exemplary. Content is an opportunity to put your head above the competition and provide a resource that they don’t have.
That might sound like a whole lot of trouble, but the fact is, the search engines have never been better at determining who’s providing actual quality content. Richness and variety are key, with a real focus on video and apps, as well as text and pictures. This is going to be a crucial part of website design and SEO, going forwards.
Expertise, Authority and Trustworthiness
This is one of the points set apart in Google’s search quality rating guidelines. Building your online brand is way more than colour coordination, but do it right and expertise, authority and trustworthiness should come along with it.
This isn’t just rewarding when it comes to your customer’s response, but a real boost in the eyes of search engines too. Every major search engine wants to reward these traits, so prioritise them.
Watch Voice Search
As voice search becomes more and more prevalent, it’s going to become hard for any companies to not invest in voice search SEO website design. Voice search is absolutely going to be the one to watch going forward. That’s if you’re not starting to look into it properly already.
The fact is, already, voice search is beginning to take over from traditional search on mobile, and while it’s not yet all that profitable to invest in voice search SEO, it’s not going to be long before it is.