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Responsive Web Design in 2014

Antoine Lefeuvre on Flickr (Creative Commons License)

Antoine Lefeuvre on Flickr (Creative Commons License)

If you’re investing in a new website in 2014, it simply has to be responsive…

In January we wrote an article explaining why 2014 web design must be responsive. We talked about how a responsive website will help you stand head and shoulders above your competitors, future-proof your website and ensure that mobile visitors love you.

The statistical evidence behind responsive web design is overwhelming. It’s anticipated that worldwide mobile internet usage will overtake desktop in 2015. In other words, the time will soon arrive when your customers are most likely to view your website using a mobile device.

If you’re still unsure about the impact that mobile traffic is having, it’s worth bearing in mind that 90% of mobile internet searches lead to a business or e-commerce website. The average American smartphone owner checks their phone 150 times a day. As far back as 2012, a survey showed that the majority of online retail businesses with a responsive website experienced a direct increase in sales.

The background context makes it very clear that the way we use the internet is changing. Here are 3 more reasons that you should invest in responsive web design in 2014.

Improve your SEO

In 2014, search engine algorithms are more complex and capable than ever before. Google, Yahoo et al are using a wide range of factors to determine who should get those all-important page 1 rankings. Whilst keywords, headers, body text etc are still important, so are other factors, including page load speed, your site structure and whether or not your website is responsive.

Why is this? Well, in a nutshell, having one URL helps users and search engines to find what they’re looking for. It ensures easier integration and sharing between devices. Google also acknowledge that user experience should be a factor in search engine results. If they deliver results which are unhelpful for users, then they’re failing to meet users’ needs.

Winning E-Commerce Business

In 2014 most businesses have the potential to operate an e-commerce arm to their business. Whatever you’re selling – technology, consumer goods, industrial products etc – it’s sensible to assume that a growing percentage of your customers will be using their smartphones.

E-Commerce is where responsive web design really comes into its own. Whilst site visitors might be patient enough to navigate a desktop website to find a phone number or piece of information, they’re not going to do this to buy your products. A responsive e-commerce website will help you to win customers’ trust and make it easy for them to do business with you.

Lower Your Bounce Rate

When you’re reviewing your website’s monthly statistics, the bounce rate will tell you how effective you’re really being. It’s no good having lots of traffic if site visitors immediately click back to the search engine.

In 2014 the primary bounce rate factor will be responsive web design. If you’re providing a good user experience for mobile visitors, they’ll stay. If you’re not, they’ll probably bounce.

Want to find out more about responsive web design? Why not contact us for a chat and to let us know your questions…