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Responsive E-Commerce Website Design

Mobile internet usage is continuing to skyrocket. In fact, it’s predicted that in many countries it will overtake desktop internet usage by the end of 2014.

This trend has been accelerated by a number of factors. The accessibility and affordability of smartphones – not to mention tablets – has meant that most us are now able to access the web from mobile devices. Whether it’s at home or in the workplace, mobile internet access is easier and better than ever before.

Social Media has also played a significant part in encouraging us to browse the internet using mobile devices. This was highlighted by an article in the Guardian earlier this year:

Much of the increase in use of mobile devices, especially smartphones, has been driven by the popularity of social networking sites such as Facebook and Twitter, with 40% of UK adults accessing their profiles on the go. British 18–to 24-year-olds are the world’s top mobile social networkers, with 62% accessing their profiles from smartphones and tablets.

In turn, this is causing significant growth in mobile e-commerce sales, impacting the way that we think about mobile website design. It’s estimated that in 2013 Europe will experience a 14% increase in mobile e-commerce sales, and with the UK proving to be a world-leader in mobile internet usage it’s fair to say that UK web design companies are seeing a huge increase in demand for responsive e-commerce website design.

Responsive E-Commerce Web Design

The premise of responsive web design is very simple; it’s all about designing websites that adapt to the device on which they are being accessed. It signals a move away from a ‘one size fits all’ mentality and means that one website can be optimised for every site visitor, regardless of the device that they are using.

This is hugely beneficial to online retailers. Whilst some larger companies have developed mobile-specific sites, this is impossible for SMEs. It’s also an outdated methodology, detrimental to SEO and leaves the company in constant danger of having inconsistent content and branding.

Many businesses are instead looking to develop a responsive e-commerce web design. This is a very simple solution, allowing every component of the website to remain consistent, from branding and images to the products themselves.

Designing for mobile involves a number of challenges. There are key areas of the website’s functionality that need to be addressed, such as navigation and menus. It’s vital that mobile users can easily purchase what they’re looking for without hitting the wrong buttons or entering a payment process that is difficult to navigate on a mobile device. Web designers are therefore developing simple, uncluttered and classy websites that are geared around the mobile user and look fantastic on a desktop.

If you’re looking for an exceptional UK web design company to work on your next responsive website design, contact us today for more details.