3 Ways to Get Ready for Voice Search SEO
Posted 16 December 2019
Voice search is here. With huge percentages of adults using voice search daily (and even huger percentages of teens), it’s time to start looking into your websites voice search SEO, and how you can best utilise the coming wave of voice searchers to your advantage.
Mobile Web Design is Vital to Voice Search SEO and Web Design
Few people are using some kind of interesting voice search desktop set up, so it’s vital that your website is optimised for voice search way before you start thinking about voice search SEO. There’s no getting around that, if you’re not already mobile optimised, you’re absolutely jumping the gun when it comes to voice search SEO.
Page speed is one of the most important elements of mobile-friendly website design. It’s been demonstrated time and time again that a solid page load speed is one of the biggest factors when it comes to bounce rates, and building in a successful mobile-friendly website is the main groundwork when it comes to jumping on the voice search SEO wave.
If your website isn’t already mobile-optimised and responsive, that should be priority number one before anything else.
Keyword Research Remains Key
If you’ll pardon the incredibly weak pun! Keyword research is changing for a pretty obvious reason. When people search by typing, they don’t tend to speak naturally. If someone is searching for a local florist, they might type:
“Florist local London”
The thing is, people rarely talk like that. How strange would it be if they did? When it comes to voice search SEO, the keywords are much more likely to be in natural order, and even in the format of an actual question with additional detail thrown in:
“Where is the nearest florist with white roses to me?”
This is going to massively change the way we optimise websites and content for keywords. Keyword research is the cornerstone of both organic and technical SEO, so if you’re looking to cash in on that burgeoning wave of voice searchers, you’re going to want to make sure that your keyword research is exactly what you need it to be.
Lastly, there’s the site structure. This is one of the more complex elements when it comes to optimising for voice search and voice search SEO. It’s vital to take into account your marketing approach and the different ways customers are reaching your site, as well as the customer journey once they reach it. This kind of thinking allows you to strategically plan the best way to utilise voice search to grow traffic.
Content will always be king. There are different types of content that work best for voice search SEO. Navigational, informational and transactional content. You can optimise all three effectively. However, it’s important to remember that site navigation with voice search is still in its infancy. Few sites are doing it effectively yet, but that just means more opportunity for those that are trying to.