Picture Perfect Web Design
Posted 31 October 2012
As website designers we’re seeing more and more overlap between the worlds of photography and web design. The old adage about a picture painting a thousand worlds remains a very helpful one when we’re trying to build beautiful and functional websites. Carefully selected, appropriate photography always complements what we’re trying to achieve. A great photo can make us laugh or smile, but it can also communicate something of the personality and quality of the brand that it represents much more effectively than words can. When our clients are looking for a new or updated website design we’re very much aware of the visual impact that photography can make…
If you’re a business who are selling products or services then photography can help you demonstrate the quality and authenticity of what you have to offer. It can also help you to develop a sense of personality (photos of your staff team, for example), show something of your brand’s history and give a warm, professional feeling to a previously bland web design. The beauty of photography is that it enables web designers to continue building clean, minimalist websites that look great and give the right first impression to visitors.
If you’re responsible for your website’s content management and you’re looking to source quality photographs, what possibilities are available to you? It would seem that you’ve got three main options:
1. Hire a Photographer
A quality photographer will help you achieve exactly what you’re looking for, and will often be able to help you develop your initial ideas further. This will help bring a very personal feel to your website, particularly if you include great images of your facilities, staff and products. Alongside our website design services we have a great in-house photography team who are experienced in helping take brand development to the next level.
It might be that you’re able to source photography by asking a member of your team to be responsible for this area of your website design. Digital SLRs now offer the amateur photographer a huge amount of capability, and you’ll have a flexibility that a professional photographer might not be able to match. If you’re releasing a new product or tweaking your website to reflect a change in the seasons then this option gives you an easy way to keep your brand as up-to-date as possible. Alternatively, why not ask your staff team to submit their best photos taken using their work phones or point-and-shoot? Check out these 25 amazing photos, all of which were taken using Android Smartphones.
3. Stock Photographs
A web designer will often use a stock photography website in the hunt for that perfect, elusive photo to sit on a company’s homepage. You can purchase photographs individually, and you choose both the size of the file and the type of license that are most suitable for your use. In some cases stock photography websites also offer free images. It’s also worth knowing that the biggest photo library on the internet is not Flickr or Picasa, but Facebook, with over 140 billion images and another 3500 added every second!
Why not make the most of your next coffee break and think through how you can most effectively use photography to enhance your web design and improve the way that you communicate with your customers?