New Tech, New Software and More Updates; What Else Awaits SEO in 2017?
Posted 20 December 2016
2016 has been a big year for technology, with plenty of new hardware with new gaming systems, more powerful phones, and Oculus Rift, and other VR headsets becoming more and more commonplace, it’s never been more important for web designers and SEO experts to start focusing on new technologies, especially as the software begins to catch up with the hardware and you start seeing VR headsets replacing monitors, voice recognition and eye-movement tracking replacing mouse and keyboard set-ups.
New hardware isn’t everything either! As Google continues its unstoppable steady improvement and tweaking of the browsing experience, there’s bound to be another raft of updates through 2017. 2016 saw big changes within both the Penguin and Panda systems, as well as changes to the SERPs, and their not showing any sign of slowing! So how will this all effect SEO? Well there’s plenty of new points and concepts to be integrated, as well as key things that need focusing on. It’s always just going to be a case of web design companies staying well ahead of the curve.
Constant Updates, Tweaks and Changes in Search Results Pages
Throughout this year we’ve seen several key updates to the search engine result pages, such as the implementation of relevant snippets and rich answers. On sites you can start highlighting key pieces of information to be partially featured at the top of a relevant search page. Web designers will have to start highlighting this information with tags like ‘featured snippet’ or ‘direct answer’, allowing Google to pick these pieces of info out, and present them first to the searcher.
We’re set to see more and more of this kind of thing as search engines become more intelligent, complex and able to accurately predict what searchers are particularly looking for. Today, it’s great for basic searches, like recipes or facts, but tomorrow, and through 2017, we could see it becoming much more common, and that’s something we need to bear in mind when creating content and tagging within sites.
Exciting, Futuristic Technologies
You need to look at the technologies that are finally becoming advanced and functional enough to become popular and commonplace. A few years ago, that would’ve been mobile browsing and responsive web design, for 2017 you can expect to see new ways of browsing to take the helm. Advancements like voice search, and virtual reality could replace the traditional keyboard-monitor-mouse set up. You can start to expect smoother and more ergonomic browsing experiences as these technologies become perfected and mainstream throughout 2017.
What does this mean for SEO? Well, Google has always been quick to prioritise web sites that utilise responsive websites, allowing for modern handheld devices to access them smoothly, so you can expect Google to be just as forward thinking and pragmatic about other advancements. Voice search is just becoming smooth and functional enough for easy usage, so you can expect that to start having a huge impact on search engines, and that should make it a key area for SEO through 2017.
Non-Desktop Browsing is Crucial!
Improving people’s mobile and tablet browsing experience is of huge importance to Google. Having a responsive, speedy site has long been a speculated ranking factor, but as we enter 2017, you can start to expect it to gain higher precedence among Google’s key search ranking factors. As more and more people have access to speedy 4G mobile internet, and mobile web browsing only continues to grow and develop, Google will respond by prioritising sites who adapt accordingly
Having a quick loading time, and a smoothly running site should be of huge importance anyway, but as we enter 2017, and Google, and the other search engines, efforts to modernise keep marching on, it will pay to keep up. While website designers have long been incorporating these points into their sites, it’s set to get steadily more and more important.