How to Nail Your Web Design Project
Posted 06 April 2015
If you’re about to commission a new website for your business, chances are that you’re hoping for it to be a quick, painless and stress-free experience. This is, of course, perfectly possible. There is no reason why designing and building a website shouldn’t be an enjoyable and rewarding experience from all involved. However, we all know that sometimes things don’t work out as we’d hoped. With that in mind, here are our top tips for how to nail your web design project.
1. Define Your Objectives Early
The first challenge when thinking about how to nail your web design project is defining your objectives as early as possible. This will give all the parties involved a clear goal against which progress can be measured.
Defining objectives is also a great tool for resolving conflict. If you get stuck on a key decision, knowing exactly what you’re trying to achieve together will make it a lot easier to come to a decision that everybody is happy with.
2. Don’t Underestimate The Power of Good Design
One of the biggest reasons for commissioning a new website design is to benefit from the power of good design. Most businesses want a new website because their old one isn’t having the impact that it once had.
However, the design process can often – ironically – weaken the power of good design. If your web designer is inadequately briefed then the quality of the design may well be compromised as you bolt on greater functionality later on in the project. Equally, conservative decision making can often limit the visual impact that the new website will have.
3. Listen to your Web Designer
It might sound obvious, but there will be key points in the web design process when you simply have to listen to your website designer. When the pressure is on to deliver key functionality and satisfy senior management, it’s easy to forget that the web designer is an expert in their field who is completely committed to the success of the project.
There will be times when your web designer will recommend a particularly approach or course of action. Ideally, of course, they will be able to communicate the reasons for this decision in a compelling way that keeps everybody happy. However, if you’re sitting on the fence, we’d encourage you to back your web designer. The end result is likely to be that much better if you do.
4. Involve Stakeholders Early, Not Just Before the Launch Date
One of the reasons why web design projects sometimes overrun is that stakeholders are only invited to see design work during the last stages of the project. Unsurprisingly, they are unlikely to agree with all the changes, particularly in organisations where there is a hesitancy towards change.
The simplest way to overcome this issue and nail your web design project is to invite key stakeholders into the process as early as possible. Show them initial design work. Ask them what they’d like to see in the new site. Make it clear when their decisions are needed and when their input is going to be a hindrance, not a help.
5. Content, Content, Content
Finally, content forms a crucial part of your website. Working hard to write, rewrite and refine your content at an early stage will give your web designer a lot more to work with and will ensure that your content is as good as it can possibly be when you come to launch the new site.
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