Improving Your Web Design to Increase E-Commerce Sales
Posted 21 June 2013
We love producing e-commerce web designs for our clients. This continues to be a growing and dynamic part of the website design industry, and more businesses than ever before are seeing the value (necessity?) of having an online store. It’s also a pleasure to work with companies as they develop their e-commerce arm and register their first sales.
However, some businesses have established e-commerce sites with plenty of traffic that continue to underperform. Here are 4 easy ways to start improving the quality of your e-commerce web design and begin converting more pageviews into sales.
1. Remove Clutter
E-commerce web design should be as simple and accessible as possible, particularly as many visitors are likely to come from search engines and other sites. This means that any unnecessary clutter should be removed.
The reality is that online stores that are old and cluttered inspire less confidence than clean, modern web designs. Doing all that you can to make the customer’s experience as seamless as possible is essential in turning site visits into sales.
Your product descriptions, menus and pricing should be as clear and accessible as possible. If in doubt, leave it out and monitor the impact that this has on your figures.
It’s stating the obvious but the shopping cart must be easily accessible! This is your primary call to action and so it is essential that you get it right. Having the right buttons in the right places makes all the difference.
It can be tempting to think that we’re all so familiar with E-Commerce that it doesn’t matter how simple this process is. The reality is that it’s much better to design your site for a person who has never used an online store before. After all, you’re hoping ot attract customers who haven’t used your site before.
The flip side of our familiarity with E-Commerce stores is that we quickly become frustrated if what we’re trying to do isn’t working. If your navigation isn’t clear, easy and super-fast, then you’re in danger of losing customers after they have decided to buy your products!
The reality is that the photographs on your e-commerce website will do much of the selling for you. Think about the size and quality of your photos – can the site visitor see exactly what the product is and work out if it’s suitable for them? Are the photographs communicating the quality of the products that you’re selling?
4. Pre-Emptively Answer Questions
E-Commerce websites raise a completely different kind of question to other kinds of website design. Whilst information about your company, staff, ethos etc are no less valuable, site visitors will be looking for easily accessible information about payment, postage and packaging and delivery times. They’ll also need to know your returns policy and know exactly how and when they can contact you.
Why not contact us to speak about your e-commerce web design or the possibility of developing an online store for your business.