Improving Your E-Commerce Website Design
Posted 06 November 2013
E-Commerce is a great way to engage with a wide audience and sell your products over the internet.
It’s an ideal way to launch a start-up and perfect for existing retailers looking to grow their business. E-Commerce also gives you the opportunity to engage with customers from further afield, whether in the UK or abroad.
There is no reason why every online business shouldn’t have a successful E-Commerce website design that generates consistent growth. However, the reality is that some companies don’t experience the results that they expected.
To maximise the effectiveness of your E-Commerce website design you’ll need to be committed to making ongoing improvements and changes. Just like a physical store, an E-Commerce web design will need to be carefully designed and modified in order to connect with customers and generate sales.
Here are 4 easy ways to improve your E-Commerce website design:
1. Remove Mixed Messages
It’s crucial that your website design communicates very clearly with visitors. They should be able to identify exactly what it is that you’re selling as soon as they arrive on your site.
It is this kind of clarity that helps the biggest E-Commerce retailers stand out from the crowd. They invariably find creative ways to show customers how their products will enhance their lifestyle and the benefits that this will bring.
You should work hard to remove any unhelpful content that will distract or confuse customers. The importance of a clear E-Commerce website design cannot be overstated; it’s essential that you make a strong, emphatic first impression.
Improve Your Images
An easy way to improve your E-Commerce website design is to improve the quality of the photographs on your site.
This applies both to your product description images and the broader use of imagery across your website design. If you get this right, you’ll quickly build trust with customers and establish a reputation for quality. The size and functionality of images is a vital consideration; images should be large and clear enough for customers to see what they’re looking for.
You might want to speak to your web designer and photographer about this area of your website design. This particularly applies to your homepage and the first impression that your photography makes upon customers.
The layout and functionality of the product page is another important part of a successful E-Commerce website design. Studies have shown that customers are drawn to items at the top of the page. It’s also vital that your call to action (normally “add to basket”) is both accessible and clear.
Whilst there are many ways to build an effective page, thinking about your use of colour, images, product description and call to action will give you a strong foundation.
Website Design that Inspires Trust
It’s not just your content and individual web pages that need to be carefully considered. If your website design fails to meet customers’ expectations then you’re likely to lose out on business. Your site should be clean, modern and reassure visitors that it is up-to-date.
We’re convinced that with hard work, clear strategy and a long-term approach every business should be able to develop a successful E-Commerce website design. If you’d like to speak to the professionals about designing a new E-Commerce website then why not contact us to see how we might be able to help.