The Importance of Responsive Website Design in 2018
Posted 28 February 2018
If there’s one thing that’s only become steadily more and more essential when it comes to website creation, it’s responsive design. Nowadays, a vast proportion of web browsers are no longer sat at their laptops or desktops, but on their phones.
With technology developments and modern smartphones enabling an almost perfect browsing experience, the onus falls on the websites and website designers to keep up, and that’s never been more important than right now, in 2018.
The Problem with Not Having Responsive Design
You don’t come across half as many unresponsive websites as you used to even a couple of years ago, but when you do come across one of those accursed websites, you know about it.
I’m talking endless messing around, constantly rescaling the page, and inevitably hitting the back button way sooner than you would’ve otherwise. Lacking responsive design is online suicide for any website, effectively turning your back on a huge swathe of your visitors. What’s changed to make this the case?
Huge Mobile Usage
Over the last five years, mobile browsing has skyrocketed, and more recently, with the arrival of 4G, it’s become almost as speedy as desktop browsing. On top of that, the costs of data have habitually dropped over the last few years, meaning more and more people can comfortably spend hours tooling around and browsing on their phone, without any financial repercussions.
By the end of 2016, it was reported that for the first time ever, mobile browsing had overtaken laptop. That’s a huge thing. If you’re not designing your site to take these massive shifts into account, you’re going to be saying goodbye to a scary number of potential customers.
Responsive Web Design is Especially Crucial for E-Commerce Sites
Do you know what one of the biggest problems for online stores is? Abandoned shopping carts. People getting bored or getting cold feet midway through the check-out process, and simply leaving. Billions of potential sales disappearing.
You’ve got to ask why people are abandoning their purchases, and beyond the obvious second-thoughts element, you’ve got the fact that a lot of online stores still have long and arduous check-out processes, a problem compounded by poor responsivity.
The easier you make for consumers to make purchases on your site, the more sales you’re going to enjoy. By incorporating responsive design, you’re gaining an edge on the competition, and giving your clientele a wildly smoother experience.
SEO and Digital Marketing
It’s long been confirmed that mobile speed and responsive design is a powerful ranking factor used by search engines to determine as sites rank, so making sure that mobile-friendly design is a priority that boosts your website in more ways than one.
Another boon is that mobiles are hugely more social media friendly, with users much more likely to transfer over to a websites social media links on mobile than on laptop or desktop. And we all know how valuable social media marketing can be to any business.