How Will a Web Designer Rebrand Your Company?
Posted 11 March 2013
It doesn’t matter what your project is… finding the right web designer is crucial.
There will be times when a client is simply looking to move their website hosting and maintenance to a new website design agency. This kind of long-term project tends to draw more on the skills of a project manager and web developer. It’s a relatively simple, stress-free and inexpensive move.
At the other end of the spectrum you’ll find a company who are looking for a total rebrand, often involving a new logo, website and branding package. This kind of short-term project tends to be more intense and need a wider range of skills, drawing in graphic designers, web designers and web developers. It can feel like a daunting and emotionally-draining undertaking!
Choosing a suitable web design agency to take on this kind of responsibility might seem like a daunting task. Your branding package will represent you and your company for years to come. If you’re looking for an edge in a competitive market, rebranding may well seem like a great opportunity and a calculated risk.
The search for a designer will usually involve a handful of key criteria. You’ll be looking for a web design agency who can demonstrate a strong portfolio, great value for money and a clear understanding of what you’re hoping to achieve. You’ll have a budget, a deadline, and probably some ideas and inspiration too.
However, it can sometimes be difficult to understand the design process from the designer’s perspective. To give you a fuller appreciation of the design process (and some of the skills and tasks that this will necessitate) we thought that we’d share some of the steps that every good web designer will walk through in order to successfully rebrand your company…
1. Brand Research
It’s important that your web design agency develop a clear understanding of what your current branding is shaped by. This will include researching your product and services, your target market and your competitors. In a successful designer/client relationship the web designer will have a full appreciation of what your company represents, and share your passion to communicate this in a new and exciting way.
2. Your Story
This is slightly different to brand research. Your company will have a unique story, heritage and character. It’s easy to forget that many of the most successful UK brands will refresh their branding but maintain something of their history. A creative web design expert will be able to help you determine which parts of your story should continue to help shape your brand and the impact that your business makes on existing and potential customers.
3. Your Market
It might sound obvious, but a company selling holidays for 18-30s will need a very different branding package to one that is selling retirement homes. This kind of information is crucial in helping your web designer successfully pitch your rebrand. If you’re also looking for a new web design, a clear understanding of your market will also help your website designer determine the functionality and feel of potential website designs.
4. Your Feedback
Finally, and crucially, a successful rebrand will always involve productive dialogue between the designer and the client. Honest, clear and informed feedback really is worth its weight in gold! This helps reduce stress, time and costs for both parties, and paves the way to a successful long-term partnership between web designer and client.
If you’ve got any questions about branding or web design why not contact us today and find out more about our web design services…