How to use Social Media to Drive Website Traffic
Posted 19 March 2014
The value of social media for businesses is well-known. There are numerous ways in which an effective social media strategy can benefit your business. One of the best long-term approaches is to use social media to drive website traffic.
This has a range of direct benefits. You might be surprised by how many people are searching for you through social media. Some of your customers will want to find your latest news and promotions. Others will use social media as a gauge of your validity as a business. It’s also important to understand that social media is a very common way to share feedback – whether it’s positive or negative.
If you want to find out more about developing a social media strategy then please do contact us. In the meantime, here are 6 ways that you can use social media to drive website traffic.
1. Find Your Social Networks
A vital first step is to find the social networks that your existing and potential customer base are using. It could be Facebook, Google+, Twitter, LinkedIn, Instagram, Youtube, Pinterest or others; the important thing is to identify the best platform for connecting with the people you need to reach.
You might need to do some research before getting started. You’ll also need to make sure that you pick a sustainable number of channels to work through. If you’re concerned about this, a social media management tool might help you to keep everything running smoothly.
2. Think about Keywords
Search Engine Optimisation has always been reliant upon the use of keywords. In many ways it’s very simple; find the key words and phrases that identify most closely with your business and then make sure that you are prominent in search results for those keywords.
Whilst SEO is becoming more complex, and search engine algorithms take into consideration a wider range of factors, keywords are becoming increasingly versatile. If your keyword strategy incorporates social media then you’re more likely to drive significant traffic back to your site. Social traffic is also an increasingly prominent factor in SEO performance. There is much to be gained from getting this right.
3. Follow and Interact
It’s not just about registering an account and pumping out content; it’s important that you follow the right people in your industry and your city. You can start with existing contacts and then try to connect with well-known figures in your industry or location.
You’ll also need to start interacting with others. The most effective use of social media tends to be personal and interactive. There are various ways in which you can do this, including local ‘tweeting’ networks and by connecting and communicating with the people that you network with off-line.
4. Create Content
It doesn’t matter what it is – blogs, images, infographics, new products etc. Creating fresh content will give people a reason to follow you and continue visiting your site. When you share a link on social media they will be more likely to click through, knowing that your previous content was informative, entertaining or useful.
Whilst this isn’t the only way to engage with your audience, the long-term value to be gained from producing your own content is huge.
5. Think about Landing Pages
This is often overlooked by businesses. Which landing pages on your website will visitors be clicking through to? How can you make sure that they find exactly what they need? What first impression does this make?
It’s easy to spot businesses who have made a start with social media but have soon become distracted. This can create a very negative impression upon potential customers. It’s not easy to implement a successful social media strategy and drive traffic to your website, but over time you’ll start to see very pleasing results.