How to Start Social Media Marketing in 2014
Posted 08 January 2014
In 2014 social media marketing will be more important than ever before, with 88% of marketers planning to use social media as an advertising platform.
However, taking your first steps in social media marketing can be somewhat daunting. What exactly is social media marketing? How much time and money should be invested in this area? How can I distinguish between a successful marketing strategy and a waste of time?
Here are 5 simple ways to get up and running with social media marketing in 2014. If you’re interested in finding out more about our social media marketing services why not contact us today to find out about working with a leading UK Website Design Agency…
Identify your Networks
Facebook, Twitter, Instagram, Vine, Pinterest, Google+, Tumblr – whatever it is that will help you connect with potential customers. Time spent researching each network and seeing how successful businesses are marketing themselves will help you to get this decision right. It’s important to understand which market you’ll be tapping into with each social media platform.
Agree a Budget
Whether it’s promoting Facebook posts to connect with more people in your area or industry, running a Google Adwords campaign or sponsored Tweets, it’s important to agree what you’ll be spending.
Identify SMART Goals
If you’ve been in business for long then you’re probably tired of hearing executives talking about SMART goals. However, it’s important that your social media marketing strategy meets these criteria. In the world of social media marketing, for example, it’s surprisingly easy to measure the effectiveness of your content – whether clicks, retweets etc – and ascertain what kind of impact you’re having. This is particularly true if you’re going to spend money on your marketing/advertising. After all, if it goes well then you’re going to need ammunition to argue for a bigger budget next year…
Agree your Content Bandwidth
If you’re going to connect with potential customers, there is a content bandwidth that you’ll need to work within. What do we mean by this? Well, on the one hand your content needs to be sufficiently niche marketed to attract people who are searching for specific products or services. However, if you’re going to broaden your audience then you need to give people an easy ‘way in’ by producing more general content, whether current affairs, technology or sport. Agreeing this bandwidth will help you to keep focused and produce sufficiently varied content to keep your audience engaged.
Make Technology Your Friend
In order to make your social media marketing activities as time-effective as possible, make sure that you use appropriate technology to help you. There are loads of free and subscription services to help you schedule social media posts in advance, monitor social media interaction and manage your social media advertising. These will save you time, help you to target key times of the day and generate statistics to help you monitor how your strategy is working.
We encourage all of our clients to make the most of social media in marketing their business. Let us know if you’ve found these ideas helpful!