How to Redesign Your Website
Posted 31 July 2013
It goes without saying that every web design has a limited lifespan.
Whilst a well developed website can be future-proofed, every website will need to be redesigned from time-to-time. As a web design company we design and build websites both for new and existing clients.
There are various motivations for developing a new website. It might be that your web design is looking dated and beginning to compare unfavourably with your competition. You might have reshaped your products and services and need a new site to help launch a significant rebranding of your company. If you’re getting traffic from mobile users then you might be looking for a mobile-friendly responsive web design to improve the experience for your tablet and smartphone visitors.
However, whilst a website redesign is often an excellent investment of time, energy and resources, there are a few things that you need to consider before making a final decision. It’s also worth noting that there is often a fine line between website redesign and routine website maintenance, both of which will be necessary in order to maintain an effective website over a sustained period of time.
We hope that the following list helps to inform your decision and encourages you to check out our website design services.
What CMS will you use?
This is a very important consideration; how committed are you to your existing content management system (CMS)? If you’re committed to learning website maintenance on an all-new CMS then this opens up various options. However, if this would be unrealistic, you might want to maintain your current CMS. This is certainly worth speaking to your web designer about. They may be able to offer a CMS which enables a better web design, reliability and ease-of-use.
What about Content?
There are numerous considerations when it comes to the content for your new website.
If you have a significant catalogue or library of blog posts, for example, it might be that you are looking to migrate this across to the redeveloped site. Similarly, if you have constantly developed your content over the years and want to retain much of the same information, this will release you to focus on the visual components of the website redesign.
If you’re looking for an all-new site, there is every possibility that you’re hoping to produce brand new content. You might have somebody on your team who is able to do this. Alternatively, your web design agency will have access to skilled copywriters who can help you to produce the compelling content that will complete your website and strengthen your business.
The Branding Question
How committed are you to your existing branding? If it’s serving you well, then you’ll be looking for a web design which complements your branding. However, it is also worth considering the benefits of rebranding your company. There is no better time to do this than alongside a website redesign.