How to Make Your Website Easier to Use
Posted 08 October 2014
Thinking about how to make your website easier to use? You should be. A key role of every website owner is maintaining and improving the site so that it’s constantly improving and getting easier to use.
Make Your Website Easier to Read
One of the quickest and easiest ways to make your website easier to use is editing your written content.
There are various reasons why this is such an important process.
It might be that you wrote your website a number of years ago and now wish to update your content to reflect changes in your business. You might have found that your customer base has significantly changed and that you need to rewrite your website to connect with a new demographic. Sometimes it’s good to freshen things up simply to keep your regular visitors engaged.
Writing for the internet is a totally different discipline to writing for print. You should keep your paragraphs short and simple. Content should be carefully formatted to make it easy to read. Most readers will skim over large sections of your website; this means that subheadings are very important.
Attractive typography (fonts) will have a big impact because they will make your website easier to read and also add to the overall visual impact of your site.
Make Your Website Easier to Find
Visibility will mean different things to different businesses, but the foundational principle is that your website should be easy to find.
The most obvious way to do this is through Search Engine Optimisation (SEO). This will maximise the traffic generated through search terms relating to your business. Whilst this is a huge area of web practice – and large organisations devote huge slices of their marketing budget to SEO – even the smallest businesses should be visible through simple, local searches.
Visibility isn’t limited to SEO. You should ensure that you’re using social media and email marketing to connect with new and existing customers. Adding your website to all emails and printed literature is another simple way to make your website easier to find.
Make Your Website Easier to Navigate
A huge source of frustration amongst site visitors is landing on the right website but failing to find the right page. This is particularly true for E-Commerce sites, but is a universal website design principle.
There are a few simple steps that you can take to make your website easier to navigate. Remove redundant pages and outdated content. Check that you haven’t got any broken links and that your site structure is functioning properly.
If you make sure that your customers can find what they’re looking for as quickly and easily as possible you’ll be doing yourself – and your visitors – a huge favour.
Make Your Images Enjoyable to View
This is highly subjective, of course. However, your images should add to your website. They should capture the imagination of your visitors. They should communicate something about your business that words alone cannot.
There are various ways to go about finding high quality images for your website. There are various free stock sites that provide royalty free images that can be used in a commercial context. You can also pay for high quality stock images that add to your website’s sense of quality. It’s often worth commissioning a photographer to take custom images for your website. These might be portfolio shots of previous work, better product images for your E-Commerce pages or even profile shots of your staff.
Investing in the visual quality of your website will help to connect with a higher percentage of site visitors. It will communicate in a very different way and ensure that your website is both enjoyable to use and memorable.