How to Increase Organic Website Traffic
Posted 11 September 2013
We all know that traffic can be a nightmare. There’s nothing worse than getting stuck in a jam on your way home from work on a Friday night. However, when web designers talk about traffic, we’re identifying the number of people visiting a website over a period of time. This is a key ingredient in a successful web design. Whilst the qualify of your website design will have a big impact on what happens when people arrive at your site – whether or not they’ll choose your products/services – if nobody is finding your website in the first place then you’re simply missing out.
Increasing traffic is something that some businesses spend a lot of time and money thinking about. Whilst it’s possible to outsource this area of your business to an SEO or marketing company, there are numerous things that you can don yourself to increase the volume of traffic visiting your website. We’d encourage you to think about easy to implement, achievable methods that will help you to increase the volume of traffic visiting your site. Getting this right will help to strengthen your business and increase your turnover.
Here are 4 simple ways to increase the organic traffic visiting your website…
1. Target Easy SEO Wins
SEO is a wonderful way to increase organic traffic via search engines. If your website is carefully optimised so that relevant searches reveal your pages then this is an obvious way to find potential customers. The more specific and relevant the search terms, the more likely this is to result in conversions. This is especially true if you’re relatively new to SEO, as popular keywords can be hard nuts to crack.
2. Make a Plan
The stark reality is that you’re unlikely to achieve huge traffic increases overnight. However, by taking a long-term view and making a plan you’ll gradually see improvements in your website traffic. This will probably involve planning blogs and articles, ensuring that you have regularly updated social media profiles and ensuring that you have multiple contributors concentrating on producing great content which is well optimised.
3. Have Something to Say
The best way to attract organic website traffic – and to keep visitors coming back for more – is to have something interesting, engaging and helpful to say. Ideally this should be directly related to your business so that you are connecting with the people who are most likely to buy your products and services.
You don’t need to be controversial or produce the next viral video; just be yourself, work out what you’re good at and find appropriate ways to share your knowledge and insight with others.
4. Start a Business Blog
A great way to combine #1,#2 and #3 is to set up a business blog. Ensuring that you produce regular content, whether it’s daily, weekly or monthly, will help you in this discipline and bring long-term benefits both in terms of organic traffic and in building trust with site visitors.
We’re an experienced web design company with proven SEO experience for ourselves and for our clients. If you’d like to find out more about SEO and increasing your organic website traffic then please don’t hesitate to contact us today for more information.