How Mobile Behaviour Affects Mobile Web Designers
Posted 26 February 2020
It’s been four years since mobile web browsing dramatically overtook desktop for the first time. Since then, mobile web designers have only honed their focus. Mobile web designers lead the way we design modern websites nowadays, with the average adult spending upwards of three hours, fifteen minutes a day on their phones.
E-commerce is one of the sturdiest and quickest developing parts of the internet, with new businesses popping up constantly. This shift towards mobile has really changed the way we interact with and utilise the internet. Effectively changing the focus in web design and development towards mobile and other future-facing technologies.
Nowhere are mobile web designers more focused on functional, future-facing designs than in e-commerce websites. Research has shown that over 82% of shoppers consult their phone before making a purchase.
Minimalism Reigns Supreme for Mobile Web Designers
When you’ve only got a small screen to work with, mobile web designers have long since seen the value in highly-functional minimalism. By getting rid of excessive elements of design, not only can you make a website easier to use and navigate, you can make it quicker loading. There’s lot’s e-commerce sites can do to encourage traffic. The bare minimum is having an intuitive site design.
Plus, minimalist design is always going to be effective when it comes to avoiding obsolescence. Cut down on the amounts of design elements. You’re not going to be risking looking dated as much as sites that overdesign throughout.
Hamburger menus have long been seen as an easy solution to a lot of the problems presented by reduced screen space. Quickly becoming the universally recognised symbol for website menus and site navigation. Mobile web designers viewed hamburger menus as a quick and unobtrusive way of making navigation as clear as possible.
That’s not to say everyone loves them. There’s plenty of e-commerce website designers out there making passionate arguments for and against sandwich-shaped navigation tools. However, it’s inarguable that they’re an effective tool when it comes to minimising space wasted and presenting a website menu to visitors.
As we start to look at voice-based website navigation, it’s going to be interesting to see how e-commerce website designers start approaching website navigation. Mobile website design has enabled the take-off of voice search across the last five years. It’s not inconceivable that at some point soon we’ll be seeing websites that allow complete functionality through voice alone.
Being able to shop through voice search alone could massively cut down on the effort required of consumers. Potentially, this makes for a smoother buying path for e-commerce businesses.
Partial Progressive Loading
This trick was started by mobile web designers and has since spread to desktop. Progressive loading presents a bare-bones, basic screen of the website in use. Through this, it can give the illusion of progress when it comes to page loading times.
This is especially important for mobile website designers. Online visitors can be even more skittish and likely to bounce away on mobile devices.