Getting Your Website Ready for Summer: Our Top Tips
Posted 27 May 2015
With the arrival of warm weather, sunny Bank Holidays and test cricket at Lords it’s clear that summer is very much on its way. At this time of year getting your website ready for summer should be high on every website owner’s list of priorities.
You might not realise it, but the change of the seasons has a big impact on the way that customers engage with a website. Adapting to these changes gives you the best chance of delivering outstanding user experience and increasing your conversion rate in the process.
In this article we’ll be sharing some of our top times for getting your website ready for summer.
1. Introduce Summery Images to Your Website
Images have a huge impact on the overall feel of your website, and they create a powerful first impression too. Introducing summery images to your website is a quick and easy job that will make a big difference to the impact your website makes on visitors.
There are several ways that you can do this. It might be that you’re able to upload images from recent events that you’ve held/attended, or highlight your latest seasonal products. Other alternatives are leading with a social media campaign (see below) and letting this influence your choice of images.
Choosing summery images is a simple way to start getting your website ready for summer and giving your website the very best chance of performing to its full potential over the next few months.
2. Emphasise the Seasonal Nature of Your Business and Employees
Seasonal changes are an easy way to increase your engagement with customers and clients. Christmas is an obvious example; it’s a great leveller, something that we all talk about and a shared experience that helps people to connect with one another. Giving your website a seasonal overhaul demonstrates that you are in tune with what’s going on and helps customers to engage with you on a human level.
The same is true as we enter the summer period. By demonstrating the seasonal changes that are going on in your business – staff socials, networking events, sponsoring seasonal charitable events and even staff holidays – you’ll show customers that your business is going through the same experiences that they are. This in turn will increase the likelihood of your key messages resonating with them, resulting in more business and greater goodwill.
3. Let Social Media Lead the Way
We’ve already hinted at this, but a social media campaign is a great way to engage with customers during the summer months.
Whatever it is you decide to do – a summer hamper giveaway, a charitable campaign or supporting a local event – give it plenty of volume on your social media channels and your website. The greater coverage you give your campaign, the more likely it is to land with customers. It’s an easy way to work out how to adapt your website for the summer months and will help you to focus your key messages during the holiday season.