Finding Your Voice
Posted 26 October 2012
Many of us can remember times in our life when we had to find our voice. This kind of experience can be really quite nerve-wracking, whether it involves learning to sing, talk, write or simply communicate in a new environment. Can you remember the first time you had to stand in front of a room full of people at school? Maybe it was meeting the in-laws for the first time and hoping that don’t say anything stupid. Or perhaps you can remember arriving for an interview and desperately hoping that you can accurately recite all those great answers that you’ve spent days preparing.
If your company have a website then you might have experienced a similar sensation. The time will arrive when the design is finished, the domain name has been registered and the website is about to go live. At this point in the design process it is your words that you’ll be hoping to get right. A clean, attractive website design will always have a huge impact on your potential customers, particularly when it makes a strong first impression, but it is your voice that will start to really build trust. This includes the way in which you speak about your company, your team, your products and your industry.
It’s amazing how some companies manage to effortlessly communicate technical principles in layman’s terms; simultaneously winning the trust of those with knowledge about the industry and helping newcomers to find their feet and work out what services and products they might need. The most successful brands seem to work hard to develop both the way in which they are seen and the way in which they are heard. It would seem that once you have found your voice it becomes much easier to keep on finding it!
As far as web design is concerned, there are other factors that can help you project your voice more effectively. It would be that you are producing great content but that none of your potential customers are finding you. Search Engine Optimization (SEO) is a vital tool to help people find you and your services. It is also crucial that the layout of your website and the positioning of pages make it easy for visitors to navigate their way around your website and hear what it is you have to offer them. Finally, having a blog, news page or twitter feed which is accessible from your website will demonstrate that you are up to date with developments in the industry and are looking to find new ways to improve the service that you offer for your customers.
If you have questions about website design, SEO or content management then we would love to hear from you. We offer web design services in the UK from our office in London, and it would be our privilege to help you and your company find your voice.