Eco-Friendly Website Design

20th May 2015


Eco-Friendly Website Design

If you’re concerned about the environment then you might be surprised to hear that your website could be doing more harm than you think. In this article we’ll be exploring how eco-friendly website design can make a big difference to your carbon footprint.

There are several different ways in which websites consume energy. If you think about it, every visitor to your website is using energy to access your content. Your hosting provider is running servers 24/7 which need to be powered. When you spend time maintaining and editing your website you are consuming electricity. Even your web design agency will be adding to your carbon footprint as they work on your website.

The good news is that it’s possible to pursue eco-friendly website design principles. Some of these relate to the service providers that you choose. Others are small steps that you can take to reduce the carbon footprint of your website and take steps towards eco-friendly website design that will be better for the environment – and better for your end users too.

1. Choose an Eco-Friendly Hosting Provider

Every website needs to be hosted on a server. As a consumer you have very little input into how your hosting provider operates, but, like with so many things, you can vote with your feet.

There are some great ‘green’ hosting provider who can help us to achieve eco-friendly website design. FatCow, for example, claim that their hosting is powered by 100% wind energy. Choosing an eco-friendly hosting provider or offsetting the carbon footprint of your hosting is a great way to move towards eco-friendly website design.

2. Optimising Your Site

We’re well aware of the impact of efficiency on our energy bills. Domestic appliances, lighting, cars – it’s well documented that an efficient product uses less energy and reduces our carbon footprint. The same principle applies to your website.

Optimising your website to make it fast and responsive will reduce the amount of time taken to load each page. Images that are optimised will take less energy to download. Improving your navigation will help visitors to reach their end goal by clicking through less pages. Removing old, outdated content will reduce the strain on your servers and speed up your site.

These are all examples of online best practice but they will also help you to achieve an eco-friendly website design. Taking the time and effort to do things properly will reduce your carbon footprint and improve the performance of your website.

3. Choose an Eco-Friendly Web Design Agency

The third step that you can take towards achieving an eco-friendly website design is to work with an eco-friendly web design agency. Working in partnership with an agency who understand your green objectives and are themselves looking to minimise their carbon footprint is a great way to improve this vital area of your business.