E-Commerce without Quality Digital Marketing is a Recipe for Disaster
Posted 03 August 2018
E-commerce is huge and getting huge, but that’s exactly why digital marketing has never been more crucial.
E-Commerce is Exploding
Obviously, over the last two decades, online businesses have really marked their place in all kinds of industries, with many traditional businesses completely using online models nowadays, and more steadily making that shift, but one area that was always bound to undergo huge shifts is e-commerce.
Selling stuff online has been around since the dawn of the internet, but as creating sites get easier, and the potential inherent to the internet grows more and more apparent, more would-be entrepreneurs are trying their hand at creating an e-commerce business.
That’s great news for the consumer, but it’s not ideal when you’re one of the many competing. Nowadays, if you want to succeed online, you need one major thing – brand recognition/visibility. You need people to know about you and actively look for you, else you’ll never rise above the chaff.
Digital Marketing Cuts through the Competition
The phrase digital marketing really is criminally broad in this context. Digital marketing encompasses everything from classic email marketing, popular in the late 90’s and still useful today, all the way over to social media marketing, with a lot of different approaches and ideas in between.
It’s all about finding the approach that best suits your business, and developing an in-depth strategy that straddles all the core areas of digital marketing, maintaining a balance while sticking within your budget.
Like any form of advertising, you can spend any amount of money on digital marketing, but it doesn’t have to be a non-descript money pit. Most forms of digital marketing, like search engine optimisation, for instance, come with a huge amount of data and stats that makes ROI very quantifiable and provable.
At the end of the day, it’s all about building a digital marketing campaign that covers all the major bases, with a solid focus on any area singularly relevant to your business. Beyond that, it’s all about consistency and keeping it all going at a steady pace.
With most forms of digital marketing, progress can seem glacial at first, especially with goals like building a brand and the like, but it’s all about consistent steady results. That’s what will pull you out of the vast crowds of similar-looking e-commerce businesses, and put you into the ranks of recognisable online brands and businesses.
Finding the Best Forms of Digital Marketing for Your Business
When it comes to building your digital marketing campaign, all you really need is a full understanding of your business and your demographic, beyond that, we can do the rest.
You just tell us what you already know about your industry and area, and together we’ll construct a powerful, balanced and elegant digital marketing solution that covers everything you need it to, from SEO to social media. Beyond that, we can help you keyword plan and strategize to make sure that any gains you accrue are far from short-term.