E-Commerce Web Design Success
Posted 02 February 2012
Web design can be tricky to get right if you do not have the related knowledge and skills. This is why hiring a web designer can be really beneficial, especially if you are planning to integrate ecommerce into your site. There are several ways to make this work well and your designer will know what these are and how to implement them in the best possible method. This is very important, as it will help make or break your site in terms of sales.
Trust is a vital aspect for any consumer purchasing products over the internet, as they need to be sure that their payment details and other personal information will be kept safe. You can help to do this by including contact details clearly on the site and allowing people to get in touch with you to find out any answers to queries that they may have. Always display enough relevant information on your site about who you are as a company. Having photos of your employees may help too, although this is not compulsory. Take a look at big brands that sell products online to get a few tips about ecommerce design.
The site needs to be easy to use and navigate around, otherwise it will put potential buyers off if it takes too long or is confusing. Make it simple, but professional and include a FAQs section if buyers have any problems, so that they can find out information such as shipping charges and returns without having to phone you. This will save time and money on both sides and, therefore, is well worth implementing. Use decent photos of the products that you are selling, as this will also increase trust so they know what to expect.