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Does my Business Need a Blog?

In the past few years the culture of ‘blogging’ has really exploded but it’s not just for individuals, it can actually be a really important part of your marketing strategy. Even small businesses that rely on word-of-mouth recommendations can benefit from having a blog and they are becoming more and more important in helping companies both survive and thrive, in fact, 60% of companies have found that introducing a blog has gained them more customers. Here are a few of the many reasons why your company needs its very own blog.

  •  Instantly increases website traffic.

Whilst the content of the website itself is still important, every blog post is one more page that can be picked up by a search engine. Search engines also pick up on websites that are frequently updated and providing new content and having a regularly updated blog is an easy way of doing this without having to edit any other part of your website. Google in particular loves websites with blogs.

  • Gives your company a friendly voice.

Most websites are static and you need to maintain a certain level of professionalism in the text. A blog is your outlet to show your company’s personality, share all the latest developments in the company and its industry sector and makes it more relatable. A blog can be linked to your social media accounts and encourages people to subscribe to your news and updates.

  •  Sets you aside as an industry leader.

Using your blog to give advice and information helps to show customers that you know your stuff. Studies have shown that company blogs can really boost positive views about the brand. As well as increasing traffic to a website, they can increase the likelihood of a browsing individual becoming a loyal customer.

A blog section is an effective and inexpensive way of boosting your company’s reputation and customer base. In today’s digital age, can you really afford not to have one?