Develop a Christmas Marketing Strategy for Christmas 2015
Posted 24 December 2014
With Christmas almost upon us, many of us are starting to wind down and get ready for seasonal celebrations. However, some of us will be feeling inspired by all the festivities and thinking about all of the Christmas marketing opportunities that we’ve missed out on this year. Christmas is a key time for many businesses, and the process of planning your Christmas marketing strategy, branding and communications can often make a big difference to your experience of the Christmas holiday season.
If you’re feeling disheartened by your Christmas marketing strategy, the good news is that in just a few short months it will be time to start planning your initiatives for next Christmas! With that in mind, here are some Christmas marketing and web design ideas to help you get ready for Christmas 2015.
Develop your Christmas Marketing Strategy Early
The way that you present your business and website at Christmas should naturally flow from the Christmas marketing strategy that you have developed. This will help you to choose branding and communications that serve your overarching vision at this time of year.
If your goal, for example, is to generate a big spike in eCommerce revenues, then you’ll be looking to communicate your offers and seasonal products throughout the build-up to Christmas. You’ll need great images of your products being enjoyed in a Christmas environment. You’ll be producing online and offline literature and marketing resources to give customers an idea of what you can offer them at this time of year.
This kind of Christmas marketing strategy will look very different to that of a corporate organisation who see Christmas as an opportunity to connect with their local/industry community and give something back to those who are less fortunate. This will typically involve daily social media updates, charity/fundraising events and taking the opportunity to show the more personal side of the organisation.
Start Collecting Christmas Fonts, Icons & Images
One of the difficulties in planning an effective Christmas marketing and communications strategy is that it’s not easy to find relevant Christmas fonts, icons and images during the summer and autumn months. With that in mind, why not start collating these resources 12 months in advance?
By keeping an eye out for promotional deals and free library resources you’ll make your life much easier when it comes to implementing Christmas 2015. This applies to web designers, marketing professionals and even those administrating business websites.
Identify Relevant Christmas Traditions to Connect With
Another helpful tactic is to keep a written note of the different opportunities that you have to embrace different Christmas traditions and connect with your users. By making a few entries in your work calendar – perhaps including the start of advent, Carol services, relevant Christmas shopping days, Christmas Eve and even the way that television gears up for Christmas – you’ll develop a handy resource to help you plan Christmas 2015.
The trick will then be to synchronise your Christmas marketing efforts with cultural events to create the maximum possible resonance with your audience. Your business should be in step with wider cultural events, and your customers will appreciate it too.
We’d like to take this opportunity to wish you a very happy Christmas on behalf of all at Vizion Online. We’re looking forward to a wonderful time with family and friends and can’t wait to crack on with our exciting plans for 2015.