Designing the Perfect Mobile Website
Posted 09 July 2018
If you’d said twenty years ago that in the near future, mobile phones would eclipse laptops and PC’s, with virtually everyone carrying a machine more powerful than the average early-2000s laptop in their pocket, I’d have said you were being crazily optimistic.
But that’s what’s happened, but way too few online businesses are adapting speedily enough. With so many sites still using older designs, and not prioritising adaptive mobile website design, the businesses that adapt their websites quicker are going to be taking the lions share.
Designing the perfect mobile website page isn’t as straightforward as you might think. It takes a skilled website designer to build the perfect mobile website. With that in mind, here are some of the most important factors.
What is Responsive Website Design?
You often hear the phrase responsive website design bandied about, but what does it actually mean? It centres on the idea of websites and content being specially adapted and designed to work on any device, from older smartphones, to the very latest, to tablets.
There’s so many mobile devices out there nowadays that a website needs to work and look the same across all platforms.
Aesthetics are a Priority
What looks great on a full-size monitor can look cramped, confused or strange on a smaller mobile screen. When it comes to the aesthetic design of a mobile site, you need to take into consideration the size and manner of operation or use.
Page Loading Speed is Important
Page loading speed is important on PC and on mobile devices, as both a ranking factor, and for the users. When it comes to mobile devices, because internet connection can be substantially more patchy than Wi-Fi, you need pages that load as quickly, smoothly and completely as possible in order to function entirely on mobiles.
This is set to be less of a problem in the future, with 5G being released in the next two years, but till then, and for the patchier areas of the country, including areas with access to just 3G still, speedy loading webpages are important for mobile browsing.
Scaling is Key to User Interaction
One of the biggest problems when it comes to online browsing on a mobile device is pages failing to scale properly. If you can’t navigate through the site effectively, you’re going to lose visitors very quickly.
You need to make sure your visitors can see everything they need to see, without spending ten minutes messing around rescaling the page.
Future Tech on the Horizon
In the very near future, you’ve got virtual reality and augmented reality. These are both set to drastically change how we view webpages, and it’s going to be interesting to see how web design companies adapt sites to work on virtual reality headsets.
Browsing on a VR or AR headset could prove to be vastly superior to traditional monitors and screens. Imagine having a workspace in front of you the size of an IMAX screen. That’s on the horizon.