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Common Mistakes Made by E-Commerce Businesses

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace.

Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again holding businesses back.

From micromanaging to failing to do your market research, here’s three of the commonest mistakes that you should be looking to avoid.

Prioritise Branding and Marketing

When it comes to truly succeeding in a sea of other, similar e-commerce businesses, what do you think really sets the more successful examples apart? Do you think they’re doing something so much better than you? Better products? Nope, it all comes down to branding, buying experience and marketing.

Nowadays, it’s all about that buying experience, and branding is a huge part of that. When you can buy the same product at different prices from a multitude of online retailers, who do you go for? The one with the best branding that offers a great buying experience, of course.

Too few e-commerce businesses seem to realise this. They prioritise other, less important factors, and let their branding and marketing fall by the wayside. That’s only ever going to limit you in the future.

One of the easiest solutions to this is to go with a web design company that is not only capable of building you a great site, but also proficient at building you an exemplary marketing, including SEO and social media marketing, and branding campaign.

Don’t Let Micromanaging Limit You

E-commerce business owners generally don’t just have one business. A lot of the time these entrepreneurs have more than one income source, allowing them to gradually build smaller businesses up into solid revenue streams. That’s the way of the online entrepreneur nowadays.

That’s all fine and dandy, till you combine it with that classic business problem; micromanagement. Too many e-commerce business owners feel the need to try and do everything themselves, and this quickly limits their business growth.

Nowadays, with so many web designers, freelancers and services quickly available online, there’s absolutely no reason to let micromanagement hold your business back. Just accept that your time has value, and you’ll be better off spending it on the important stuff rather than trying to get everything done by yourself.

Know Your Market

Lastly, one of the biggest mistakes we regularly see is would-be entrepreneurs jumping into markets without fully understanding or knowing them. This often comes in the form of under or over pricing their products, marketing them wrong, or simply misunderstanding the customer.

With so much data, information and tutorials out there online, there’s no excuse for these kinds of oversights. Don’t bother to start an e-commerce business until you’re absolutely sure you know the marketplace, or you’ll be setting yourself up for failure.


If your business needs to step up their branding or marketing game, and you’re wondering where to start, give us a call on +44 (0) 203 793 0306 or drop us an email at info@viziononline.co.uk. We’ll run through everything with you, and provide you with a no-obligation quote.