Category: Wordpress

Why Your Website Designer Should Prioritise Links and Content

When it comes to producing a quality, high-performance website, which both looks amazing and functions without fault, it comes down to more than aesthetics and smooth transitions. You need a site which will rank well and get the attention it needs to thrive. That’s why you need a website designer who prioritises links and solid content, as

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Why WordPress Websites are Ideal for Businesses

Whether you’re creating an ecommerce store, or a website for your high street or service-based business, there’s really only one way to go. Sure, we’re bombarded on a daily basis with other website design tools and creation systems, but there’s really only one that’s proven itself time and time again, remaining popular with web designers,

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Why is SEO Important?

When people mention digital marketing and website design, a term that crops up a lot is ‘SEO’, short for ‘search engine optimisation’, but why is it so important that your website is designed to be search engine optimised? When you search the internet for a product, a service or some information, the chances are that

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10 Crucial skills that great marketers have

The level of success in online market depends on the skills and methods deployed by a business. A business that does high-quality marketing will always have an edge on the mid-level and poor marketing tactics. Business people need to drop the misconception that there are people who are born as genius marketers. Instead, they should

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What is Google Rankbrain?

“brain power”   by Allan Ajifo is licensed under CC BY 2.0 Google RankBrain is a new form of machine learning technology that Google hopes will help it to better understand unique queries – ones that have never been searched for before. This type of query accounts for millions of the searches taking place each day, and

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Google Search Quality Raters’ Guidelines Revealed

“arsp_064” by Anthony Ryan is licensed under CC BY 2.0 Last week, Google published its Search Quality Raters’ Guidelines in full, giving the entire world a window on to how its human testers determine whether or not a site is of a suitable quality to appear at the top of its SERPs (search engine results pages). And

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Is your branding letting you down?

“Branded” by Jeffrey Zeldman is licensed under CC BY 2.0 First impressions about your business are often created through your branding, so it is worth focusing on this aspect to ensure that your image and reputation come across in a positive light. Here are some pointers that could suggest your branding is letting your business down.

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What makes the ideal web designer?

The web design market is saturated these days. Because there are so many tools out there for creating websites of varying degrees of complexity, there are a huge number of web designers to choose from. Finding a web designer that you like working with, and that will produce a site that you like, is not

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If you could speed date a new web designer

Image credit:By Chasing Daisy under CC BY 2.0 While all the youngsters are finding love on Tinder, speed dating is still a popular pursuit for those who prefer to meet prospective partners face to face, rather than engaging with them in the impersonal medium of mobile-based instant messaging. In fact in many ways the process

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Using Google analytics to review your inbound traffic

“Google Analytics showing web traffic” by See-ming Lee is licensed under CC BY 2.0 Optimising your site to help it achieve a strong search engine ranking is by no means a one-off activity. In fact it is an on-going process which requires collaboration between web designer, marketer and management. And if you are struggling to make

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