Category: Social Media

Emergencies, Social Media and Web Design

Twitter yesterday announced that they will be introducing emergency alerts to the UK and Ireland. This move, announced by UK rep Steve Summers, is intended to help emergency services to communicate more urgently in situations of crisis. The premise of emergency alerts is really very simple. A government agency signs up to the scheme, and

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British Gas and the Hashtag Hijack

Last week British Gas found itself in the middle of a social media PR nightmare. The company had already announced that energy prices would be set to increase by 9.2%. It then decided to conduct a Q & A session via Twitter, with customer services director Bert Pijls fielding questions posted under the #AskBG hashtag.

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Twitter’s $12.8 Billion Valuation

Twitter has announced plans to file for an IPO in a bid to raise $1 billion, giving an overall valuation of $12.8 billion. The initial public offering will enable investors to buy shares in the social media company in the biggest stock market flotation of its kind since Facebook’s IPO in 2012. The big question

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SEO Strategy: Thinking Outside the Box

A good SEO strategy will result in more site traffic, greater profile and ultimately higher turnover. However, within a long-term SEO strategy there needs to be a willingness to think outside the box from time to time… A traditional, effective SEO strategy will incorporate features such as keyword research, on-site and off-site optimisation, link building,

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What’s Your Social Media Strategy?

There are many reasons why your business should have a social media strategy. It’s an incredibly powerful tool, capable of connecting your brand with a vast audience. It’s highly accessible and can be easily managed by your staff. It allows you to share your expertise and knowledge in a way that adds value and builds

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How to Increase Organic Website Traffic

We all know that traffic can be a nightmare. There’s nothing worse than getting stuck in a jam on your way home from work on a Friday night. However, when web designers talk about traffic, we’re identifying the number of people visiting a website over a period of time. This is a key ingredient in

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Use Vine to Grow Your Audience

As a web design agency we are responsible for both designing and building awesome websites and helping our clients to develop strategies which will help them outgun their competitors. An area that we often focus on is social media. It’s old news that effective use of social media is an essential part of any web

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Using Pinterest to Grow Your Business

Pinterest, the 3rd most popular social media site, remains something of a mystery to many businesses. We tend to understand the value of Facebook, Twitter, Google+ as direct and indirect marketing tools.  However, Pinterest is something quite different. How does Pinterest work? Well, quite simply, users ‘pin’ images that they find on the internet using

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Making Social Media Complement Your Website Design

The near-universal adoption of social media is great news for business. It creates a completely different dynamic between companies and their clients. There are many reasons why social media has taken such a radical hold in our lives, but it has to be said that the removal of the barriers that exist between us –

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Branding lessons from twitter

If you’re looking for a case-study of a carefully managed branding campaign, you can do a lot worse then to check out social media heavyweight Twitter. Launched in 2006 and now yielding a worldwide usage in excess of 500 million, Twitter is already on its third branding package. The changes are subtle, and the ubiquitous

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