Social media is a vital part of any e-commerce business’s web presence. As a facet of your overall web strategy, social media presence and marketing is a vital connection between your business and the customer. It humanises your business, giving you a real voice, a sense of humour, etc. That can be invaluable, and as a part of marketing, extremely powerful.

With so many e-commerce businesses starting up every day, its no wonder we’re starting to see several different blunders becoming commonplace. Whilst the core elements of getting an e-commerce website going and starting to grow as a business are really quite simple, there are still some major mistakes that we see time and time again

When it comes to connecting properly with your audience, reaching out to customers, or even just humanising your company and doing a little PR, social media pages are the way forward. They give you the ideal tools to craft and shape your online brand while connecting you directly with the people who keep your business afloat.

The trouble comes when businesses spend periods running intense digital marketing and social media campaigns, which then end, leaving social media pages neglected.

The most important element of running any successful social media brand page is consistency because a big push is all well and good, but when it comes to social media, slow and steady will always win the race.

You need a great website designer to create the perfect website, you need a top-notch SEO service, and to top it off, you need the ideal social media management business or team.

Social media management is not quick or easy, it’s a case of recurring, habitual content promotion and production as well as consistency, but it can pay off big time providing it’s done right.

Just the ability to directly shape and design your brand, and make sure it’s received just right is absolutely invaluable. That’s the importance of maintaining brand social media pages.

  As every web designer and search engine optimisation enthusiast well knows, Google has a huge and utterly secret list of factors that it bases each and every website out there’s search page ranking on. We all know how utterly important ranking is to basically every site out there. If you’re not in the top

With digital marketing continuing to be hugely relevant as we go into 2018, we’re going to take a look at some of the worst digital marketing blunders that we see time after time. Some are just common-sense, but more are just failing to react accordingly to a changing online landscape. Neglecting Social Media Social media

One of the biggest secrets behind achieving online success is working out how to create regular, engaging content that helps to broaden your audience. This can be achieved in various ways. Businesses typically choose to create blogs, white papers, infographics, press releases and email marketing campaigns in order to reach more people. Deciding to create

Working out how to use social media effectively is an important step for every business. Developing a successful social media strategy is a vital process in achieving this goal and connecting with a growing audience of customers, supporters and prospective clients. This will involve various different steps and should help you develop something of a

When Facebook bought image-sharing platform Instagram in April 2012 there was widespread surprise at the purchase price of $1 billion. With Facebook experiencing the first signs of vulnerability there was some suggestion that the purchase hinted at desperation and an attempt to throw money at the problem. Fast forward 18 months and Instagram continues to

With over 200 million active users, Instagram is the undisputed darling of the social media world. Users love its simplicity, high levels of engagement and beautiful interface. It’s the real deal. You might not, however, have realised the vast potential of Instagram for business users. Here’s a brief introduction to using Instagram for business this Christmas.