Category: Marketing

E-Commerce: Content that Sells

If you have an e-commerce web design then you’ll be familiar with the importance of excellent content. The product details and descriptions that you include will have a significant impact on the extent to which site visitors trust you. This is particularly true if you’re selling technical or niche products; if you get it wrong,

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Branding lessons from twitter

If you’re looking for a case-study of a carefully managed branding campaign, you can do a lot worse then to check out social media heavyweight Twitter. Launched in 2006 and now yielding a worldwide usage in excess of 500 million, Twitter is already on its third branding package. The changes are subtle, and the ubiquitous

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Can Social Media Actually Grow Your E-Commerce Business?

Most businesses believe that social media will help to grow their business. This is usually because they have been told this, either by marketing executives or search engine optimisation (SEO) consultants, or because they have developed this understanding implicitly through the activity of other companies and competitors. In E-Commerce this experience is heightened because the

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How SEO can Expand Your Business

Here’s a question that almost every business has for their web design company: how can I use SEO to grow my audience, get ahead of my competitors and grow my business? In 2013, most companies have a working understanding of search engine optimisation. However, knowing some of the principles of SEO is one thing; maximising

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Prioritising Your Portfolio

There is much to be gained from an impressive online portfolio. In an increasingly competitive world, it’s likely that your rivals have much to offer. Many businesses have worked hard to improve their web design and online presence, realising how crucial this is to commercial success. An exceptional website will help you stand out from

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Will Google+ Catch Facebook?

In September 2011, after a frenzied invitation-only preview, Google finally launched its Google+ social network. The early signs were that this would be the beginning of a social-media power shift, with millions of disillusioned Facebook users making the move to Google+, the future of social media. However, early indications of growth were quickly displaced by

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Giving Your Website Authority

In the highly competitive world of web design, authority is everything… We all want to be an authority in our field. Whatever it is that we are selling or providing, we want to be the go-to person, company or resource. We want customers and clients to trust us enough to recommend us to their friends

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Web Design: What is a Landing Page?

Landing pages are here to stay, and they are revolutionising the way that website designers think about web design… It’s one of the most dynamic creative industries around, and web design is constantly improving. With an almost unrivalled breadth of disciplines and pace of technological change, no self-respecting web designer can afford to stop researching

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E-Commerce Hits $1 Trillion

The astonishing worldwide growth of E-Commerce has resulted in a record breaking $1 Trillion worth of sales in 2012. An estimated 37% of this is made up by the North American market, whilst sales in the Asia/Pacific region accounted for around 33%. It’s not surprising to hear that the growth of online retail has continued

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Internet Marketing: Google Adwords Upgrade

Advertising with Google has long been a serious consideration for ambitious internet marketers, SEO pros and local businesses. It generates Google’s main revenue stream (to the tune of $42.5 billion in 2012) and gives marketers a variety of ways to advertise their product or services. The growth of cost-per-click advertising (CPC) has significantly altered the

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