Category: Marketing

Why is Brand Identity So Important?

Brand identity is all about the way that an organisation is perceived by the people who come into contact with it. In a business context, this will typically involve the company’s name, logo, reputation, marketing and web presence. All of us are aware of leading brands in different industries, and many of us actively prefer

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5 Reasons to Send an Email Newsletter

Email newsletters might not seem very glamourous, but they remain one of the most effective ways to market your business. There’s a reason why leading brands send out email newsletters on a near-daily basis. If you’re not persuaded by the merits of email newsletters, here are 5 reasons to send an email newsletter. 1. Build

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How Effective is Your Content Marketing?

Content marketing is a relatively new phrase that describes an age-old principle. In a nutshell, content marketing involves creating and distributing highly valuable content. It involves communicating the very best things that you can do in a way which builds trust with your audience and encourages more people to buy your services. Content marketing has

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Should You Start a Business Blog?

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

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Why Sharing Content is Just as Important as Creating Content

One of the biggest secrets behind achieving online success is working out how to create regular, engaging content that helps to broaden your audience. This can be achieved in various ways. Businesses typically choose to create blogs, white papers, infographics, press releases and email marketing campaigns in order to reach more people. Deciding to create

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How to Use Instagram for Business this Christmas

With over 200 million active users, Instagram is the undisputed darling of the social media world. Users love its simplicity, high levels of engagement and beautiful interface. It’s the real deal. You might not, however, have realised the vast potential of Instagram for business users. Here’s a brief introduction to using Instagram for business this Christmas.

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Last Minute eCommerce Christmas Tips

We’re now less than three weeks away from Christmas 2014. If everything is going to plan then at this point your Christmas retail strategies should be working nicely. Whilst it’s not too late for a last-minute burst of energy, be it a promotional push or a last-ditch attempt to increase Christmas sales, there are a

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Why Social Media is So Important for Your Business: Lessons from Recruitment

It’s no secret that a thorough social media check has become a vital part of every recruiter’s toolkit. There is a general consensus that the way we use social media speaks volumes about the kind of person – and ultimately employee – that we really are. However, recent research suggests that the figures are even

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Is PPC The Right Digital Marketing Strategy For Your Business?

Pay-Per-Click (PPC) is the phrase that we use to describe the internet advertising/marketing model that allows businesses to pay for their website to be displayed in search results. PPC is the lifeblood of search engines, providing the revenue that enables profits to be generated and shareholder dividends to be paid. However, that’s not all. For

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How to Get Your Website Ready for Christmas

With just over 6 weeks remaining until Christmas, it’s not just the consumers who are getting ready… Businesses are inevitably impacted by Christmas, whether through seasonal campaigns or simply adjusting to the impact that this time of year will have on your workforce. We all know that Christmas provides us with a wide range of

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