Category: Customer Relations, Communication and Marketing

Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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7 Best Apps for Running a Business

When it comes to running a small business of any kind, streamlining everything as much as possible can be key when it comes to staying on top of everything and continuing to grow as a business. Whether you’re a website designer or a building contractor, staying on top of everything is vital. Utilising technology and

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Why Quality Content Trumps Everything Else

When it comes to search engine optimisation, and getting your website the traffic needed to drive business, there are a lot of different ways to go about it. There’s a million different techniques, tricks and tweaks, all promising to give you the traffic flow you need, but few measure up in any consistent way.

As the search engine ranking algorithms have gotten more and more complex and intelligent, they’ve gotten better at actually identifying valuable content that people actually want to read and enjoy. Combine that with some simple SEO tweaks and you’re onto a winner.

That’s why content is still king, because instead of trying to trick an increasingly complex and intelligent system, you’re doing what it wants you to, and providing value to the internet. Here’s a few reasons why quality content trumps everything else.

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The Worst Digital Marketing Blunders, and How You Can Avoid Them

With digital marketing continuing to be hugely relevant as we go into 2018, we’re going to take a look at some of the worst digital marketing blunders that we see time after time. Some are just common-sense, but more are just failing to react accordingly to a changing online landscape. Neglecting Social Media Social media

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Think Like a Customer to Win New Business

One of the biggest challenges for businesses is winning new customers online. Whether you’re an E-Commerce retailer or a professional services firm, the primary objective for your website is to generate/facilitate new customers bringing their business to you. However, you don’t have to speak to many businesses to find that this doesn’t always happen as

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New Year, New Website Design

As we head into the new year many businesses take the opportunity to launch a new website design. Whilst many of us enjoy an extended break over the Christmas period, our focus soon turns to celebrating the start of the new year and setting ambitious goals for ourselves. It’s therefore no great surprise that businesses

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How Do We Actually Develop a Mobile App?

The development of mobile apps continues to be a vital step for many businesses. Whilst responsive mobile website design is becoming increasingly standardised, apps nevertheless have various advantages, offering unrivalled functionality and engagement. A successful mobile app is also a great way to generate additional revenue, with software-as-a-service (SAAS) being seen as one of the

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8 Ways to Use Twitter for Business in 2014

Twitter has come a long way since its launch back in 2006, with over 500 million users in 2014. Twitter remains one of the best social media networks for businesses. Here are some of the ways in which you can use Twitter for business… 1. Following It’s a simple step but working out who to

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How to Get Your Website Ready for Christmas

With just over 6 weeks remaining until Christmas, it’s not just the consumers who are getting ready… Businesses are inevitably impacted by Christmas, whether through seasonal campaigns or simply adjusting to the impact that this time of year will have on your workforce. We all know that Christmas provides us with a wide range of

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User Experience Trends and Best Practice in 2014

A simple but common misconception is that a website exists for its owner. Whilst it’s true that the website is owned and maintained by the owner and that the owner is the primary long-term beneficiary of a successful website design, the website itself exists for its users. This has a huge impact on the way

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