Building a Website that Builds Trust
Posted 07 January 2013
The past decade has seen a remarkable shift in the way that companies are prepared to do business with one another. Investing time in face-face relationships is still a great way to build trust with your clients, but often this isn’t as straightforward as it sounds. With B2B sales taking place on a global scale, transcending borders, culture and language, it’s becoming increasingly important to find creative ways of building trust with existing and potential customers.
The quickest, easiest and most effective way to do this is through your website design. In competitive markets, you really do need to take every opportunity to stand out from the crowd. If your web design creates the right first impression, then there is every chance that new visitors to your site will check out your products and services more thoroughly and seriously consider bringing their business to you. In fact, there is really no excuse not to ensure that your website builds trust with visitors…
Here are a few simple ideas to get you started:
1. Use Client Testimonials
Have you ever met a gardener, painter-decorator or builder who claims never to have needed to advertise their services? The power of word-of-mouth is extraordinary. Unfortunately, if you’re looking to increase your nationwide or international business, it’s probably not sufficient to rely on the strong business relationships that you have with clients in your city.
Why not ask your next satisfied customer to write a short testimonial that you can share on your website? Not only will they pass on their good experiences with your business verbally, but their positive reviews can be used to demonstrate the quality of your company to potential clients who are checking out your website. This can quickly and easily be incorporated into your web design and updated every few months…
2. Share Your Portfolio
If your company are selling services then you need to give potential customers every reason to trust that you are as good as you say you are. By sharing photos, designs and examples of your previous projects you will reassure visitors and give a fuller indication of what you are capable of providing for them. Including this kind of content in your website design is a really effective way to build trust with potential customers. You can find out portfolio here.
3. Regularly Update Social Media
Social Media is a powerful tool to connect with your audience. You can showcase your business, interact with clients and demonstrate your knowledge of the latest news in your industry. Equally, it’s just as easy for your Twitter feed and Facebook page to be forgotten, something which is more likely to erode trust than build it. Make sure that your social media platforms are regularly and thoughtfully updated.
4. Cut Out the Small-Print
We’ve all experience the frustration of thinking that we’ve found what we want online, only to realise that the price/conditions are actually a much poorer deal than we had anticipated. This is particularly true with E-Commerce, but the principle can be applied to every website. A clean, functional web design which provides all the information that potential customers are looking for will ensure that you are building trust with new visitors to your site.
To find out more about enhancing your website design or to speak with one of our talented team of web designers, why not get in touch with us today?