The Biggest SEO Trends in 2018
Posted 23 February 2018
We’re only a couple of months into 2018, but technology online moves fast, and when it comes to succeeding online, search engine optimisation has never been more important. Without SEO, even the best websites fall by the wayside ignored, but it’s not a fixed art, new disciplines and technologies come along all the time, and as anyone in the SEO industry knows, it pays to keep up.
With Google’s ever-developing and wildly complex search algorithm changing all the time, and new technologies creating amazing new ways to browse, here are some of the biggest SEO trends you need to keep abreast of in 2018.
Structured Data Results
Structured data results, the ones that feature useful key pieces of information directly underneath the page title are going to become even more vital in 2018. While Google haven’t ever confirmed that structured data results actually boost ranking, what they do do is a little more powerful.
Research has shown that featuring rich snippets in your search result can boost your click-through rate by around 30%, and that’s definitely not to be sniffed at. Utilising them throughout your webpages could see a significant increase in website traffic.
There are plenty of guides online to learn how to structure and implement it too, so go and get on with it, it’s a really easy way to get a little more traffic flowing towards your site.
Speed is Everything
It’s long been known that website speed is a ranking factor, but it’s also a major user experience factor, and that’s on both desktop and mobile browsing. People like speedy webpages, and don’t have much time when it comes to waiting around for pages to load.
Google and other search engines actively penalise sites that take longer than three seconds to load, if yours is a slow site, watch out!
Voice Search is a Real Thing
I know, I know, we’ve had terrible speech recognition for like ten years now, probably longer. Sadly, it’s only just becoming useful! Research shows that a growing percentage of searchers, teen especially, are adopting voice search as their primary method of looking something up.
What do you need to do about this? Make sure you cover keywords and keyword combinations that people would actually say. That shift from weird lists of terms that we usually search, over to real, conversational questions could provide a real foothold to sites looking to get a leg-up on the competition.
Mobile Browsing is Vital
Google have long since utilised mobile responsivity, and general mobile friendliness as a key ranking factor, but now with literally millions of people using their phones as their primary search tool, it’s become undeniable; smart phones have taken over the internet. Voice search has played a big part in this.
No one online can afford to ignore mobile search engine optimisation anymore. From proper website optimisation and responsivity, to keyword rankings, it all needs to be mobile-friendly. There’s plenty of ways to test your sites mobile-friendliness however, don’t worry.