Beautiful Website Design
Posted 17 June 2013
“When I’m working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.” R Buckminster Fuller
When you hear the term ‘web developer’, there are probably a number of things that spring to mind.
Maybe your first reaction is to think of a computer science undergraduate writing incomprehensible code in the early hours of the morning.
Maybe your mind is drawn to website maintenance, and the attention-to-detail required to keep a large business website up-to-date.
Maybe you think about the complexities of building a website to an exact specification, ensuring its compatibility across devices and internet browsers.
It’s probably less likely that you associate ‘web developer’ with ‘beauty’.
After all, web design is a highly functional discipline. A website design will be critiqued for its effectiveness at communicating key messages and values to the visitor. It needs to perform well. It shouldn’t be slow, inaccurate or full of out-of-date content and broken links. There should be a scientific precision in the way that a web design performs in different environments.
However, there is something profound about the above quotation. A web designer is inevitably concerned about the functionality of a solution, but the message rings true; if a web design solution is not beautiful, then I know it is wrong…
When the time comes to commission a new or revamped web design, you have a unique opportunity to develop something beautiful. Whilst functionality is non-negotiable, beautiful website design has a powerful visual impact. There are lots of websites which tick all the boxes and meet all the company’s criteria for a website, but it has to be said that if they neglect to make a visual impact on the site visitor then something is wrong.
There are many ways in which a web designer can develop a beautiful website design. In fact, even the most conservative websites can be designed to have a significant visual impact.
Carefully chosen photography and typography have the capacity to transform a lacklustre web design into something which is very impressive. Simple but effective graphic design and imagery can be used to leave a lasting impression on the site visitor. Even the layout and navigation of the site are capable of being key components of the web designer’s creation.
We are firm believers that if web design solutions solve problems but aren’t beautiful then there is something very wrong. That’s why we work hard to ensure that we prioritise both form and function with every one of our website designs.
To find out more about developing a beautiful website design for your company why not contact us today and see how we can help.