5 Simple Web Designer Steps to Improve Your Site’s SEO
Posted 18 December 2018
Everyone knows search engine optimisation is completely crucial nowadays, and that should definitely be a priority in your web designers mind. With so many different businesses all fighting for attention online, you simply can’t get away with letting your website sit at the bottom of the pile. Fortunately, succeeding in this arena isn’t always about simply throwing lots of cash at SEO experts (but that can help!). There’s plenty of simple things that you can do in order to boost your websites SEO ranking, and we’re going to run through a few of them.
Have You Got Enough Text?
One of the easiest things you can do is simply make sure that there’s enough text on your website’s pages. It’s been shown that the best-ranking pages have more text, but not an insane amount. Around five hundred words should do absolutely fine.
Links Are Pretty Powerful
Links are truly one of the cornerstones of search engine optimisation and a powerful weapon in the web designers arsenal. Whether that’s simply incorporating links to respected websites to boost your authenticity, linking to other pages within your site or getting other sites to link to you, one of the best things you can do is always going to be getting your link game going strong.
Are Your Images Properly Labelled and Tagged?
There’s absolutely zero reason to have loads of gorgeous, high-resolution images making your site look fantastic if the search engine crawlers are simply reading them as blank space.
They need to be appropriately labelled and tagged, they’re not going to be doing your website any good at all. This is especially true for infographics, although a big part of their value is in their inherent shareability.
Speed It Up
Another crucial element when it comes to getting your website performing like it should is loading speed. Now, this is something your web designer really should have handled, but there are a few things you can do to sort this without too much hassle.
WordPress has multiple plugins that can help optimise a website loading speed, and there are many other things you can do, such as making unnecessarily huge image files smaller.
Making it faster isn’t just going to boost ranking either; it’ll simply make it a better performing website, as well as being more user-friendly.
Lastly, mobile friendliness. Web designers know that building websites that incorporate responsive features is hugely important nowadays. However, there are always things you can do to help refine that. From WordPress plugins that can analyse and help out, to the many tutorials and guides out there. There’s a whole lot you can do to get things working perfectly.
Mobile friendliness is most definitely a ranking factor, so it definitely needs to be prioritised.