5 Easy Ways to Improve Your Website’s Content
Posted 02 November 2012
It’s no secret that great web design and great written content go hand in hand. It’s always a shame when a company who have a lovely website design have poor content that undermines the overall quality of the site. Given that it isn’t always easy to spot areas where you could improve your content on your own website we thought it might be helpful to share 6 ideas to get you started…
1. Spelling, Punctuation and Grammar
There is a good reason why your English Literature teachers spent so much time talking about this. An easy place to start is working through each page of your website to ensure that you haven’t made any glaring mistakes. Doing this will help communicate the professional nature of your brand and show that you are serious about attention to detail. This will also give you an opportunity to re-familiarise yourself with your website’s content as you think through other ways to improve your site.
It’s always helpful to put yourself in the shoes of your visitors and potential customers. As web designers this helps us work out how the website needs to look, feel and function. This exercise will help you establish how suitable your use of language and terminology is for a first time visitor. Are they able to find all of the information that they need? Is the content clear and comprehensible, or are there technical terms that haven’t been explained? As you see things from a new perspective you might that you’re moved to update and re-work some of your content.
Search Engine Optimization is something that website designers spend a lot of time focussing on, and for good reason. If people are searching for a product or service that your business offer, then it is vital that you put yourself in a position where you can be found quickly and easily. By identifying relevant keywords that potential customers are putting into search engines you will be able to ensure that your content is using words and phrases that will bring more traffic to your website from search engines. Ensuring that your website’s content is exactly as you want it will also increase the likelihood of other sites linking through to your pages, another important factor in improving your SEO.
Another great way to evaluate the quality of your website’s content is this one: is it clear to a visitor that your site is updated regularly? There are a multitude of ways in which you can do this. Are your portfolio and company profile up to date, showing ways in which you’ve been developing your business recently? Is content appropriate for the time of year and the products and services that you are currently offering? If you have a blog, is this regularly updated with news and articles about your company? Although it can be time consuming, working hard to put new content on your website is also a key part of a good SEO strategy and will be rewarded in the long time with increased traffic.
When a potential customer visits your website for the first time it is important that they are able to glean the information that they need quickly and easily. This means that it is important that your content is carefully arranged and broken down into manageable chunks. This will include putting important content at the top of a page, and using headings, bullet points and lists wherever possible. If your website design allows use of video then this is another great tool.
We hope that some of these ideas prove useful as you think about your website’s content and how to make your current web design more effective. Why not spend some time in the next few weeks ensuring that you’ve worked through some of these principles?