4 Simple Link-Building Tactics (and 1 to Avoid)
Posted 02 April 2014
Link-building is quite simply the process of increasing the number of links to your website. This has numerous benefits, but the primary advantages are increasing direct traffic and pushing your website higher up the search engine results pages. Link-building is an extensive and complex process, but here are 4 simple link-building tacts (and 1 to avoid) that will help you to get started…
Create a Blog
It’s not as simple as creating a blog and waiting for the links and pageviews to stack up. However, it’s much harder to attract a diversity of links if you’re not creating your own, original content.
There are various marketing studies which will help you to pitch your blog posts most effectively – how to create an eye-catching blog title, which time of day to post, how to share most effectively on social media – but an effective blog takes hard work and an element of good luck. You can’t always predict which posts will attract the most links, but if you haven’t got a blog in the first place then you’re at a serious disadvantage.
Reach out to your Clients
You can do this in a number of ways. It might be as simple as contacting your existing clients and asking them to put a link back to you on their site or blog. You might want to connect through social media and recommend them – perhaps via Twitter, G+ or LinkedIn. It can also be just as effective to write an article praising the client – and giving them a link in the process – which will encourage them to share your content and perhaps even produce something similar for their site.
Create a Consistent Social Media Presence
We’ve written recently about using social media to drive web traffic. It’s also a great way to build up links by connecting you with a wider audience and starting to develop loyalty to your brand.
If you’re regularly engaging with others in your industry through social networks, chances are that they will read your content. By producing original, engaging content that helps others you’re increasing the likelihood of them linking to your material.
Research Your Competitors
One of the biggest hurdles to effective link-building is failing to understand how other companies have done it. There are numerous tools available to help you put together a link profile for your competitors. This will help you to see in the clearest possible way exactly where these businesses have generated links.
This information will be very useful in helping you identify which parts of your link-building strategy to emphasise. It might be that you can sign up for similar directories, industry-specific sites and magazines. Maybe you need to start applying for awards or competitions. It’s often as simple as ensuring that you have an effective link-building strategy in place and giving it time to pay dividends.
Avoid Black Hat SEO Tactics
In the last couple of years, so called “black hat” SEO tactics have been exposed and penalised by major search engines. Whilst it can sound tempting to ‘buy links’ from this kind of company, you run the risk of being pushed down the search engine results pages by Google.