4 SEO Errors Web Designers Make on WordPress Blogs
Posted 12 February 2019
When looking through otherwise solid websites, our web designers see the same simple errors in WordPress blog content repeatedly.
From utterly holding the content back, to indicating the author has really missed the point on the content they’re writing, these errors are depressingly common. Here’s four common but simple mistakes web designers frequently make in WordPress blogs.
Poor Quality Copy
First things first, there’s a big reason that people say content is king, and that’s because it’s a powerful tool when it comes to boosting ranking, converting leads and generally making a solid website successful. However, it can only do all that good stuff if it’s quality copy.
You can’t just upload any old writing and expect it to perform amazingly. It needs to be quality, researched copy, with solid English (or whatever language you’re using) and real value to the reader. There’s no getting around this, poor quality copy will always hold a website back.
No one is reading a website’s blog where the last upload was three years ago, and it’s not attracting any links either. In fact, blogs with just a few ancient posts in them aren’t going to be doing a site much good at all. Web designers need to understand that if content is going to have a powerful effect, it needs to both be high quality and regularly uploaded.
This makes for increased freshness, a solid ranking signal. Combined with staying up to date with the news, trends and other developments. It also allows you to track the efficacy of your content marketing. In essence, without regularity, content-based SEO and marketing becomes fairly aimless.
Web Designers Fail to Optimise Videos and Images
So far, the focus has been majorly on text-based content, but that’s not a reason to ignore videos and images. Studies have shown that videos, images and infographics can be incredibly powerful when it comes to cultivating attention and backlinks.
But, if you’re going to be posting some diverse content, video or image, you need to make sure you’re optimising it right for the search engines. That means tags, titles and subtitles, all making it clear exactly what it is. It’s only through doing this that search engines will even realise that you’ve posted something of value.
Lastly, you’ve got unfocused content. This is way too common. Rambling blog posts on subjects that no-one cares to read about, framed in the wrong way with an unappealing title. Inconsistent branding throughout, with no real focus on what the overall site is trying to promote or achieve.
Stop doing this. The articles and content that do well are guides, listicles, tutorials, why articles and videos. If your content isn’t doing great, try focusing on these, and getting your web designer to focus on branding throughout. You’ll see a turnaround.