4 Easy Ways to Improve Your Website’s SEO Today
Posted 09 July 2014
Search Engine Optimization, typically shortened to SEO, allows you to maximise the organic traffic that your website receives through search engine results pages. There are numerous factors which should be taken into consideration when thinking about improving your SEO results.
We tend to broadly divide SEO into two categories: “on-site” and “off-site”. On-site SEO involves optimising your website for web searches. This includes your content, website structure, site-map, page-load speed and various other details. Off-site SEO involves link-building, social media, networking, content marketing and other efforts to increase the number of people clicking through to your site.
Whilst some of these involve more technical, long-term changes and should be undertaken in collaboration with your website design company, there are several easy ways to improve your website’s SEO today.
1. Review your Keywords
Until very recently, SEO has been all about keywords. Keywords are the words and phrases that you are targeting in order to generate traffic. The goal is that if a person searches for particular phrases they will find your site as one of the first listed in the search engine results pages and click through to your site.
Whilst the value of keywords has diminished somewhat with recent improvements to Google’s algorithms, they are nevertheless a very helpful indicator of the kinds of searches that you are likely to be targeting.
As your business changes it’s important to keep reviewing your keywords to ensure that your SEO efforts are aligned with your current marketing strategies.
2. Content Strategy
A very simple task that you can do today is to produce a content strategy. This will help you to agree the kind of content that you are looking to produce and then work out how to make this happen.
You should consider the frequency, tone and audience for your content. This will help you to identify how often you should be posting (blogs, images, social media updates etc) and what the posts will look/feel like. As you get a better idea of what you’re trying to achieve you can develop your strategy and involve more contributors.
3. Set up Google Authorship
Setting up Google Authorship using Google+ has a number of SEO benefits. This essentially means that when your page appears in a Google search it will be accompanied by your Google+ photo and bio.
This creates a very powerful visual impact, because your search includes your photo and stands out from other search results. It also has an unsurprising impact on your content, because you’re telling Google that you are trustworthy source of information and that you warrant a higher place in the search engine results pages.
If you have any questions about Google authorship then this is something that we can help you to set up.
4. Push Content Through Social Media
Finally, why not start by pushing some content through your social media channels. Whilst you need to be careful not to promote yourself too directly, too frequently, taking the opportunity to share some content or a web page with your audience will help to generate web traffic and social media interaction and encourage you to keep sharing content that will have a positive impact on your SEO.