Archives: May 2018

Why the new EU GDPR Regulations are Good News for Both Businesses and Consumers

Whether as a business or a consumer, chances are you’ve had to deal with the past few weeks bombardment of emails and messages all to the tune of “Data law changes” or “Updates to our privacy policy”. These are the new GDPR regulations coming into force and making businesses scramble to maintain their legality.

With fines of €20 million or 4% of annual turnover, whichever is higher, on the table, these new rules are no small thing. Those fines could mean going into admin for a smaller business or hundreds of millions in fines for a multinational.

You might sniff and mutter something about Brexit, but beyond the faff of affirming your membership to a favourite mailing list, or the potential cost of implementing regulation-compliant procedures for your business, this is actually a very positive move for web users of all kinds.

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Integration versus Specialisation – What’s More Important in a Web Design Agency?

Nowadays, when it comes to literally any industry, you can find one-stop-shops. On the high street, you’ve got Tesco, where you can buy literally anything the home might need. Online you’ve got massive marketplaces like eBay and Amazon.

People like convenience, and being able to go to one place instead of a bunch is always going to be a good thing. Does that ring true for website design companies and other web services though? Does it make sense to go to a bigger business that can perform all the services you need, or several smaller, more specialised companies?

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Why Link Building is Essential for SEO and Web Visibility

It’s long been an important facet of search engine optimisation, but why is that? And is it even still all that important? Link building and backlinking are the SEO method of getting other, high authority sites to link back to your site, essentially providing an endorsement that’s most clear to the search engine crawlers.

Historically, using links as a ranking factor is what set Google apart way back in the 90’s. Back then, it was a hugely innovative way to gauge websites of genuine value, and it was so innovative that it’s still a powerful facet of SEO today.

Commonly seen as one of the more difficult elements of getting a website to rank well, link building remains an important aspect of ranking. Here’s why it’s so essential for SEO and web visibility, and why you should be doing it.

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